Kate Bulkley, Media Analyst.

Home Choice to double reach

By Kate Bulkley

The Guardian

Thursday January 27, 2005

Video Networks has signed up 15,000 customers to its Home Choice on-demand television and high-speed internet service and says it will double the number of households in London that can receive its services by June.

The announcements will be made today by Video Network's chief executive, Roger Lynch, at a Paris conference. It is the culmination of two years of work by Mr Lynch and the management, who took over the failing service in 2002.

Home Choice is available to 1.2m homes in London, all in areas where the company has added equipment and dedicated fibre lines to BT's infrastructure to deliver television, telephone and high-speed internet services via a subscriber's telephone connection into the back of their TV set.

By June, 2.4m homes are expected to be able to subscribe. Mr Lynch said Home Choice was already taking a 20% share of new subscribers in London against AOL Broadband, Wanadoo and BT Yahoo!

"Considering we only put our new marketing in place in September, to get one in five of the new subscribers is pretty good, I think," said Mr Lynch.

The roll-out follows last week's launch of on-demand TV by the UK's two cable operators: ntl and Telewest in Glasgow and Bristol respectively.


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