Eastern promise for formats
For Broadcast Magazine November 08, 2012
Turning viewers into ad assets
For Broadcast Magazine October 25, 2012
Is it YouTube’s time now?
For Broadcast Magazine October 11, 2012
An audience with Bob Greenberg, hosted by Guardian Media Network
For The Guardian Media Network, October 09, 2012
Bigballs launches YouTube sports channel
For The Guardian Media Network, October 08, 2012
BT’s out of the starting blocks
For Broadcast Magazine September 27, 2012
Kate is Chairing the Guardian Changing Advertising Summit on Wednesday Oct 24 2012 in London
Creative magic meets digital logic
When advertising entertains and inspires, where it adapts to the desires of the audience, all that is left is the message. Can we envisage a future where the marriage of creative excellence and contextual information means that advertising effectively disappears? How does this shape the way we build brands in a post-digital, increasingly integrated environment? How is the growth in hyper-targeted campaigns, the budgetary shift towards social and the growth in on-demand consumption across devices changing the way we pay for and earn media?
09.15 - 09.20: Welcome from the chair
Kate Bulkley, media commentator and journalist
09.20 - 09.30: Welcome from the Guardian
David Pemsel, chief commercial officer, Guardian News & Media
Morning keynote presentations
09.35 - 10.00: Debra Coughlin, executive vice president, global marketing director, Draftfcb
10.00 - 10.25: Adam Ostrow, chief strategy officer, Mashable
10.25 - 10.50: Bruce Daisley, director of UK sales, Twitter
10.50 - 11.30: Networking and refreshment break
Mid-morning speaking sessions
11.30 - 11.55: The future of advertising: redesigning the business and the business model
Former chairman at BBH New York and current entrepreneur Cindy Gallop delivers some highly subjective and provocative points of view on how big data means big opportunity, the new creativity, what social media really means, why the future is not ad units, but ad products and where the money really lies.
Cindy Gallop, founder and CEO, IfWeRanTheWorld
11.55 - 12.10: How are creative applications of technology disrupting the essential building blocks and processes of campaigns?
John Winsor, chief innovation officer, Havas and CEO, Victors & Spoils
12.10 - 13.00: Breakout session 1 Building brands in a post-digital world
How do you build brands in the noisy environment of the social, integrated, everything-digital environment?
Peter Briffet, managing director, Living Social UK
Colleen DeCourcy, CEO, Socialistic
Matt Elek, managing director, VICE Media
Mel Exon managing partner, BBH Labs
12.10 - 13.00: Breakout session 2: Social media and second screens
How will the combination of television and second screen change the way we plan and execute campaigns?
Mark Brandon, commercial director, VMDS, Virgin Media
Richard Kastelein, founder and partner, Agora Media
Allessandro Rizzoli, founder and CEO, Mopapp
13.00 - 14.15: Lunch, demonstrations and networking zones
Relax, network and enjoy the delegate networking zones.
Afternoon speaking sessions
14.15 - 14.50:
Corporate and personal brands in the age of always-on
Marian Salzman, CEO, Euro RSCG Worldwide PR North America
Graham Hales, CEO, Interbrand London
14.50 - 15.10: Social by design
Thomas Marzano, global creative director, Digital Brand Design at Philips
15.10 - 15.30: Advertising in a real-time, exchanged world
Konrad Feldman, co-founder and CEO, Quantcast
15.30 - 16.00: Refreshment break
16.00 - 16.30: Keynote: London 2012 Olympic Games de-brief
What are the smart ways to plan major marketing campaigns around high profile events and how can these insights be applied to the rest of the advertising industry?
James Eadie, Olympic portfolio director, The Coca-Cola Company
16.30 - 17.15: Closing keynote panel: what can we expect from an integrated, personalised advertising future?
How do we build brands in a post-digital, increasingly integrated environment? How is the growth in hyper-targeted campaigns, the budgetary shift towards social and the growth in on-demand consumption across devices changing the way we pay for and earn media?
Jonny Bauer, head of strategy, Droga5
Charlie Hiscocks, director for integrated activation, SABMiller
René Rechtman, CEO, goviral and senior vice president, AOL Advertising.com Group International
17.15 - 18.30: Drinks reception
IBC profile: David Eun, executive vice-president, global media, Samsung
For The Guardian Media Network, September 21, 2012
James Cameron and the pursuit of 3D
For The Guardian Media Network, September 19, 2012
The elephant and the mouse
For Broadcast Magazine September 13, 2012
Broadcast recruitment competes for ‘Adobe generation’
For IBC Daily News, September 11, 2012
Conference debates the new curation
For IBC Daily News, September 10, 2012
Hurdles for the second screen
For IBC Daily News, September 08, 2012
‘Time to redefine broadcasting’
For IBC Daily News, September 06, 2012
Why Liz made so much sense
For Broadcast Magazine August 30, 2012
IP Opens up the TV Race
For Digital TV September/October 2012
Olympic-sized cock-up for NBC
For Broadcast Magazine August 09, 2012
Machinima: monetising the gaming industry's 'lost boys'
For The Guardian Media Network, July 31, 2012
A positive spin cycle for Sky
For Broadcast Magazine July 26, 2012
YouView has it all to play for
For Broadcast Magazine July 12, 2012
Premier League: how much is too much?
For Broadcast Magazine June 28, 2012
Go East – as long as you’re flexible
For Broadcast Magazine June 14, 2012
Sheffield Doc Fest 2012
Kate commissioned and helped write this section in the Guardian Destination Docs for the Sheffield DocFest. http://www.guardian.co.uk/media/series/sheffield-doc-fest-2012-destination-docs
Kate wrote this on Docs and Apps:
and this one on the rise of citizen journalism
Sky spend: what’s not to like?
For Broadcast Magazine May 31, 2012
Traditional TV's new fans
For Digital TV May/June 2012
In Kate's Opinion
About Kate Bulkley
Kate's Twitter Page