Kate Bulkley, Media Analyst.

Conferences

IBC 2017

Kate will be chairing several sessions at IBC 2017 in Amsterdam September 14th to 18th 2017. IBC Conference: Truth, Trust & Transformation

On Thursday 14th September Kate chairs the Opening keynote with Jorgen Madsen Lindemann CEO MTG and Dan Danker Product Director Facebook


On Thursday September 14th Kate Chairs a session on Fake News with Derl McCrudden AP and a panel


On Friday Sept 15th Kate chairs the Opening Keynote with Brian O’Sullivan, President and CPP Digital Consumer Group Fox Networks Group, 21st C Fox


On Friday Kate produces the CTO Roadmap session chaired by Gerry O’Sullivan with Balan Nair, CTP Liberty Global; Diane Tryneski, Chief Digital Officer of HBO; John Honeycutt, CTO Discovery; Latha Maripuri, Global CSIO and Deputy CTO, News Corp

On Saturday Sept 16th Kate produces Technology Forward keynote with HTC Vive President Rikard Steiber, chair is John Cassy, Co-Founder Factory 42

On Monday Sept 18th Kate is a Panelist on the IBC Wrap-Up panel

 

Peter Salmon

In Conversation with Peter Salmon, Chief Creative Officer, EndemolShine UK

With a career spanning over three decades, Peter Salmon has held numerous leadership roles in UK television including BBC, Granada and Channel 4. He has also held key roles outside London - an issue high on the political and broadcasting agenda - at the Natural History Unit in Bristol and most recently as founding leader of BBC North at Media City in Salford. He left the BBC after establishing BBC Studios, the new production division. In his latest role as Chief Creative Officer for Endemol Shine, he leads the group’s producers, championing ideas and programme makers, while supporting the rollout of content across the 28 countries within the group. This role gives him a unique insight into developing creative trends and how the wider production sector is changing.

Now almost 18 months into his Endemol Shine role In Conversation looked at how to foster creativity, drawing on his experience of nurturing long-running, international formats such as Big Brother and Masterchef. It explored how to build drama franchises such as Endemol Shine’s Broadchurch, Black Mirror, Peaky Blinders, Humans and The Bridge in an increasingly fragmented and challenging world. With vertical integration, ever changing technology and increasingly complex financing models, what does the future of television look like?

Chair: Kate Bulkley, Media Commentator and Journalist

Event Details:

Date: Tuesday 4 July 2017

Timings: 6.30pm for a 6.45pm start

Venue: Picturehouse Central, corner of Great Windmill Street and Shaftesbury Avenue, London W1D 7DH

Write up & Video highlights: https://rts.org.uk/article/peter-salmon-why-super-brands-and-formats-matter

Kate and Peter Salmon

Kate and Peter Salmon

 

Kate chaired this two day Media Summit 2017

May 10-11 2017

Venue: BAFTA in Piccadilly, London

http://www.media-summit.co.uk

Building Businesses for the Digital Age

for MBI publisher of Broadcast, Screen and Shots http://www.mb-insight.com

For more info on Media Summit see here: http://www.media-summit.co.uk

 

Kate interviews Jørgen Madsen Lindemann, CEO of Modern Times Group (MTG) on stage in Cannes @MipTV on April 3 2017 http://www.miptv.com

Kate interviews CEO of Modern Times Group (MTG) on stage in Cannes 
@MipTV on April 3 2017

Kate’s interview starts at 19:30 point

Kate interviews Jorgen Madsen Lindemann, President & CEO, MTG

Kate interviews Jorgen Madsen Lindemann, President & CEO, MTG

 

Kate chaired this one day event in Copenhagen, Denmark on March 30 2017

For more information: https://picturethis2017.com/

Summary: https://picturethis2017.com/summary17/

 

Kate moderated an opening keynote at the Cable Congress in Brussels, Belgium March 8-9 2017 at The Square More info is here: https://tmt.knect365.com/cable-congress/?utm_source=Digital%20TV%20Europe%20brochure%20email&utm_medium=EMAIL&utm_campaign=TAM_2288%20-%20Digital%20TV%20Europe%20-%20brochure%20email&utm_content=TAM2288DIGTVEM

Kate moderates opening panel at Cable Congress in Brussels March 8 2017

Kate moderates opening panel at Cable Congress in Brussels March 8 2017

 

Kate moderated this event on the evolution of news at BAFTA Feb 13th 2017.

More information here: http://guru.bafta.org/delivering-news-online-creating-news-for-social-media-reaching-millennials

As most 16-24 year olds consume their news via social media, news providers need to keep up with how young people are accessing the news and what are they looking for in their daily digest. A panel of news providers discuss how to provide a digital-first experience that connects with and engages a young audience, examining what’s working and where the challenges lie.

Panel:

Jon Laurence, Digital Editor, Channel 4 News

Louise Ridley, BuzzFeed UK, News Editor, Longform and Special Projects

Nathalie Malinarich, Mobile and New Formats Editor, BBC News

David Gibbs, Director, Digital, Sky News and Sky Sports

Chair:

Kate Bulkley, Media Commentator and Journalist

Long-form news content thrives on YouTube (write up on the event by Alex Farber)

 

Kate moderated this for the RTS on November 29th.

More information see here: https://rts.org.uk/event/social-media-muscles-tv

and Here: https://rts.org.uk/article/why-social-media-needs-tv

Facebook likes vertical video, an article about the event by Alex Farber

 

Kate moderated the Changing the Picture conference where #Tech & #Storytelling intertwine in Berlin

November 17-18th 2016

http://bit.ly/2d6lM4U

#CtPiX16

Kate moderated the Changing the Picture conference where #Tech & #Storytelling intertwine in Berlin

Kate moderated the Changing the Picture conference where #Tech & #Storytelling intertwine in Berlin

Kate moderated the Changing the Picture conference where #Tech & #Storytelling intertwine in Berlin

Kate with Michael Koperwas of George Lucas’s Industrial Light and Magic (ILM) X Lab at the Changing the Picture conference where #Tech & #Storytelling intertwine in Berlin

 

Kate interviewed Director of Commissioning at UKTV Richard Watsham at the London Picture House on November 3 2016 as part of the Broadcast Commissioning Forum

More information see here: http://www.broadcastcommissioning.com/

Director of Commissioning at UKTV Richard Watsham

Kate interviewed Director of Commissioning at UKTV Richard Watsham at the London Picture House on November 3 2016 as part of the Broadcast Commissioning Forum

 

Kate Bulkley chaired the panel on virtual theatre and augmented reality, featuring demonstrations of the latest kit On November 1 2016 at The Hospital Club, London.

More information see here: https://rts.org.uk/event/virtual-reality-and-360°-storytelling

Write up by Neal Romanek for TVTechnology Europe: http://www.tvtechnologyeurope.com/acquisition/rts-vr-event-gets-real/01515

Virtual Reality and 360 storytelling is a burgeoning area, and this session attempts to make sense of a new industry backed by major players and billions of dollars.

But there seem to be more questions than answers. Can Virtual Reality ever be anything more than a toy for gamers? How do you tell a meaningful story in 360 Why would anyone want to wear a headset in their living room? Are consumers actually generating compelling content themselves? Finally, is there any money to be made, and if so, where are the opportunities for producers, commissioners and platforms?

Meanwhile, Apple’s Tim Cook maintains virtual reality is more than just a niche “‘It's really cool”. Our panel maps out the terrain, and considers the creative and business opportunities.

The adjacent playroom is where you will find a great range of experiences to help you decide on the consumer appeal for yourself.

VR Session Panel

Speakers:

Ken Blakeslee, Conference Chair, VR and AR World

Neil Graham, Executive Producer, Sky VR and Sky Movies

Spencer Kelly, Presenter, BBC Click

Tamzin Taylor, New Business Development, Android Apps and Games, EMEA, Google

Kate Bulkley, Chair

VR Session Panel

Kate Bulkley chaired the panel on virtual theatre and augmented reality, featuring demonstrations of the latest kit On November 1 2016 at The Hospital Club, London.

VR Session Panel

 

Kate chaired the OTT Summit at Mipcom 2016 Oct 19th in Cannes, France

http://www.my-mip.com/en/Sessions/29636/OTT-CONTENT-DISTRIBUTION-STRATEGY-SUMMIT Global rights, exclusive content—the quest for a new Grail. Content is everything: it drives audiences, recruits subscribers and helps build loyal fanbases.

Speakers:

Bergström Henrik, Partner, Bird&Bird LLP, Sweden

Davison Jack, Director of Global Trends and Insights, 3VISION, UK

Day Kelly, Chief Digital Officer, Awesomeness TV, USA

Mejlhede Andersen Jakob, EVP, Group Head of Programming and Content Development, Modern Times Group MTG Ltd, Sweden

Mowrey David, Vice President of Business Development & Strategy, IBM Cloud Video

Packer Jim, President, Worldwide TV & Digital Distribution, Lionsgate, USA

Wandell Morgan, Head of Drama Development, Amazon Studios, Amazon

Moderator:

Bulkley Kate, Media Commentator, UK, .

Jim Packer of Lionsgate makes his point

Jim Packer of Lionsgate makes his point


Kelly Day of Awesomeness talks about their new show Freakish

Kelly Day of Awesomeness talks about their new show Freakish


Wandell Morgan of Amazon makes Kate smile

Wandell Morgan of Amazon makes Kate smile


Kate makes a point ot Jakob Anderson of MTG and Wandell Morgan of Amazon

Kate makes a point ot Jakob Anderson of MTG and Wandell Morgan of Amazon

 

Kate chaired several sessions at IBC including the opening keynote with Dominique Delport MD Havas Media Global and Chairmand of Vivendi Content on Thursday September 8th 2016 http://www.ibc.org/hot-news/dominique-delport-to-deliver-conference-keynote-address-at-ibc2016

Dominique Delport, MD Havas Global and Chairman Vivendi Content and Manuel Cubero CCO Vodafone Germany. Keynote at IBC 2016. http://tinyurl.com/z5vqutw Delport Presentation starts at 5 minutes in. Then Q & A with Kate Bulkley at 23.07

Dominique Delport, MD Havas Global and Chairman Vivendi Content with Kate at IBC 2016

Dominique Delport, MD Havas Global and Chairman Vivendi Content and Manuel Cubero CCO Vodafone Germany with Kate at IBC 2016

Dominique Delport, MD Havas Global and Chairman Vivendi Content and Manuel Cubero CCO Vodafone Germany with Kate at IBC 2016

Opening day keynote Here


and two keynotes on Saturday September 10th 2016:

one with Sharzad Rafati CEO of BBTV http://www.ibc.org/hot-news/shahrzad-rafati-to-give-keynote-address-at-ibc2016-conference


and a second with Erik Huggers, CEO Vevo of the USA http://www.ibc.org/speakers/erik-huggers

Erik Huggers, CEO of Vevo keynote at IBC 2016 http://tinyurl.com/j8qcjtq Interview starts at 28.50

Erik Huggers & Kate at IBC 2016


Kate was a panelist on the final Round-Up session at IBC 2016 http://www.ibc-tv.org/cgi-bin/ibctv16_play_direct.cgi?clip=553forum1130

final Round-Up session at IBC 2016

final Round-Up session at IBC 2016

 

Kate moderated an event in Dubrovnik, Croatia May 19th-21st, 2016 in partnership with ViaAccess-Orca and Ampere Analysis.

see here: http://tvlsevent.com/tv-leaders-summit-2016

Kate moderated an event in Dubrovnik, Croatia May 19th-21st, 2016 in partnership with ViaAccess-Orca and Ampere Analysis.

Kate moderated an event in Dubrovnik, Croatia May 19th-21st, 2016 in partnership with ViaAccess-Orca and Ampere Analysis.

Kate moderated an event in Dubrovnik, Croatia May 19th-21st, 2016 in partnership with ViaAccess-Orca and Ampere Analysis.

Kate moderated an event in Dubrovnik, Croatia May 19th-21st, 2016 in partnership with ViaAccess-Orca and Ampere Analysis.

Kate moderated an event in Dubrovnik, Croatia May 19th-21st, 2016 in partnership with ViaAccess-Orca and Ampere Analysis.

Kate moderated an event in Dubrovnik, Croatia May 19th-21st, 2016 in partnership with ViaAccess-Orca and Ampere Analysis.

Kate moderated an event in Dubrovnik, Croatia May 19th-21st, 2016 in partnership with ViaAccess-Orca and Ampere Analysis.

 

On Wednesday April 6th 2016 at MIPTV Kate interviewed Dominique Delport, President Vivendi Content & MD Havas Media http://www.miptv.com/en/programme/

Blog here: http://mipblog.com/2016/04/miptv-report-dominique-delport-president-vivendi-content-havas-media-group-global-managing-director/

 

 

 

 


Kate also Chaired the Brands, an Online Video Summit on Tuesday April 5th 2016 in Cannes France at MIPTV. http://www.miptv.com/en/programme/brands/

 

 

Kate chaired the "Beyond YouTube" event on March 14th 2016 for the Royal Television Society

Beyond YouTube panel, from left: James Kirkham, Julia Barry, Kate Bulkley, Dan'l Hewitt and Ashley MacKenzie. Picture by Paul Hampartsoumian

Beyond YouTube panel, from left: James Kirkham, Julia Barry, Kate Bulkley, Dan'l Hewitt and Ashley MacKenzie. Picture by Paul Hampartsoumian

See here https://rts.org.uk/article/digital-gurus-hail-most-exciting-time-online-video

 

Kate moderated at the Dublin Web Summit on Nov 4th 2015

See here https://websummit.net


 

Kate chaired a number of sessions at Mipcom 2015 October 5th to 7th in Cannes FRANCE


MEDIA MASTERMIND KEYNOTES: JIMMY MAYMANN, EXECUTIVE VICE PRESIDENT AND PRESIDENT, AOL CONTENT & CONSUMER BRANDS, FORMER CEO OF THE HUFFINGTON POST & SHAHRZAD RAFATI, FOUNDER & CEO, BROADBANDTV

05 Oct 2015, 10:45 - 11:15, Grand Auditorium, Palais 1

This keynote provided expert insight from two of the world’s most prolific pioneers in online video. Shahrzad Rafati, Founder & CEO, BroadbandTV, has been...

Key Note Speaker

Jimmy Maymann, Executive Vice President and President, AOL Content & Consumer Brands, former CEO of The Huffington Post

Shahrzad Rafati, Founder & CEO, BroadbandTV

Moderator

Kate Bulkley, Media Commentator / Journalist

Liveblog: AOL and BroadbandTV talk social, mobile media

Jimmy Maymann and Shahrzad Rafati tell MIPCOM about the new frontiers for digital video

By Stuart Dredge more...


MEDIA MASTERMIND KEYNOTE: GEORGE STROMPOLOS, FOUNDER & CEO, FULLSCREEN

05 Oct 2015, 11:30 - 12:00, Grand Auditorium, Palais 1

Fullscreen’s Founder & CEO George Strompolos shared how the massive multichannel network built to empower the next generation of content creators rapidly...

Key Note Speaker

George Strompolos, Founder & CEO, Fullscreen

Moderator

Kate Bulkley, Media Commentator / Journalist

Liveblog: Fullscreen Announces Bespoke Streaming Platform & Rooster Teeth Film ‘Lazer Team’

CEO/Founder George Strompolos calls subscription services "kind of boring", promises more innovative model

By Angela Natividad more...


SATISFYING THE TV AUDIENCES OF TOMORROW: THE CONSUMERLAB FINDINGS

05 Oct 2015, 14:15 - 15:00, Esterel, Palais 5

No one can afford to make programming decisions or establish a user strategy without first listening to the consumer. The global research programme,...

Speaker

Stella Medlicott, Chief Marketing Officer, Broadcast and Media Services, Ericsson

Nick North, Director of Audiences, BBC

Sam Toles, Vice President of Global Content Acquisitions and Business Development, Vimeo

Moderator

Kate Bulkley, Media Commentator / Journalist

Liveblog: Ericsson ConsumerLab: Helping People Pick Content is Key to Industry Success

Ericsson, Discovery Networks, BBC and Vimeo share their views on new audience behaviours

By Angela Natividad more...


The Allure of Escapism: Engaging Millennials. panel

10:20 am to 10.50 in the Conference room, Auditorium A, Palais 3

This session looked at two Canadian produced SciFi series targetted at Millennials called Between and Killjoys.

Speakers:

David Cormican, EVP, Business Development & Production and Partner, Don Carmody Television.

Lead actress Jennette McCurdy (USA) was also on stage.

Between is a Canadian science fiction drama television series which debuted on May 21, 2015, on City and Netflix. Created by Michael McGowan, the series stars Jennette McCurdy as Wiley Day, a pregnant teenage daughter of a minister living in the small town of Pretty Lake, which is coping with a mysterious disease which has killed everybody who is over 21 years old.

John Young, Managing Director and Partner of Temple Street Productions and Lead actress Hannah John-Kamen (UK) were also on stage.

KILLJOYS, created by LOST GIRL creator Michelle Lovretta is a sci-fi adventure series that follows a trio of interplanetary bounty hunters.

The Allure of Escapism Panel


Wednesday Oct 7th

Kate chaired two keynotes:

Media Mastermind Keynote with Nicola Mendelsohn President of FaceBook EMEA at 15.45-16.15 in the Grand Auditorium

Kate and nicola Mendelsohn

 

Liveblog: Nicola Mendelsohn: “Facebook and TV really are happy bedfellows’

The social network's VP EMEA talks virtual reality, mobile growth and Facebook's "video explosion"

By Stuart Dredge more...


and Media Mastermind keynote Nate Hayden, president of video and AOL Studios, AOL at 16:30 to 17:00 in the Grand Auditorium

Liveblog: “Silicon Valley would have worked as a TechCrunch show;” AOL’s Nate Hayden

The VP of AOL's Originals and Branded Entertainment arm talks frank about Verizon Go90, Huffington Post's Outspeak, and what's to come

By Angela Natividad more...

 

Click here http://www.changingthepicture.de/watch-it/ for the videos from this conference.

Kate appeared at the 2015 Changing the Picture Technology Conference in Babelsberg

Moderation:

Kate Bulkley Business Journalist / London, UK

Speakers:

MODERN TECHNOLOGIES FOR SERIAL DRAMA

JONAS BAUR Producer, UFA Serial Drama / Potsdam, Germany

NIGEL STAFFORD-CLARK CEO, Deep Indigo Productions / London, UK


VIRTUAL REALITY & AUGMENTED REALITY - A NEW MEDIUM FOR NARRATIVE FILMMAKING?

HENRY STUART CEO and Co-Founder, Visualise / London, UK

THOMAS WALLNER CEO, DEEP Inc. / Toronto, Canada

MARC WEIGERT CEO, Uncharted Territory Inc. / Los Angeles, USA


IS TECH A BRIDGE TO SELF-DISTRIBUTION?

STEPHEN FOLLOWS Creative Director, Catsnake Film / London, UK

HENRIK PABST Managing Director, Red Arrow International / Munich, Germany

SAM TOLES Vice President of Global Content Acquisitions and Business Development, Vimeo / New York, USA


TRANSCENDING STORYTELLING THROUGH TECH

LENA THIELE Creative Director and Consultant, Miiqo Studios / Berlin, Germany

MELISSA ECCLES Creative Director, Immersive Entertainment, Elastic / Los Angeles, USA

 

IBC 2015

Kate chaired several sessions including three keynotes at IBC 2015

On Thursday September 10th Is VoD the New Broadcasting Gold?

How VOD is both a new advertising tool and a way to create a deeper relationship with your viewers/Users.VoD and SVoD are becoming key to the bottom line, a route for advertisers who want better targeting and a way to interact directly with viewers. UK Channel 4 has launched programmatic trading on its All4 platform with Dentsu Aegis. While Sky, Liberty Global, ProSeibenSat1 and RTL are all ramping up VOD services and looking to leverage the data. The US broadcasters seem to be moving even faster and the digital players including Facebook and Twitter are gearing up with native video advertising. The session demonstrated the speed of the market and how the market leaders are reacting.

Gary Woolf EVP Business Development, Digital and Insight
All3Media UNITED KINGDOM Joan Gillman
COO and EVP
Time Warner Cable Media
UNITED STATES Jonathan Allan
Sales Director
Channel 4
UNITED KINGDOM Julia Jordan
Managing Director
Havas Media Group Investment and Operations
UNITED KINGDOM

Gary Woolf EVP Business Development, Digital and Insight All3Media UNITED KINGDOM

Joan Gillman COO and EVP Time Warner Cable Media UNITED STATES

Jonathan Allan Sales Director Channel 4 UNITED KINGDOM

Julia Jordan Managing Director Havas Media Group Investment and Operations UNITED KINGDOM


On Friday September 11th 2015 at IBC Kate moderated the Keynote Programming with Global Ambition with President of International for Discovery Communications JB Perrette.

Last year, Discovery Communication's international revenue surpassed its U.S. revenue for the first time, marking an important milestone since the launch of the unscripted programing giants' first international channel debuted 25 years ago. The international business run by JB Perrette, President of Discovery Networks International is key to the company's future. Today, Discovery reaches 3bn subscribers around the globe with an average of 10 channels in each of its 220 countries and while it operates predominantly pay TV channels including Discovery, Animal Planet, TLC and the Oprah Winfrey Network, it has branched out into advertiser funded channels both through the acquisition of the SBS channels in the Nordic region and FTA launches of some of its pay brands in markets like Italy and Spain. In 2014 it purchased sports channel Eurosport, with a reach across both Europe and Asia and in a deal with John Malone's Liberty Global, purchased TV production company All3Media, maker of Ramsey's Kitchen Nightmares, Midsomer Murders and Undercover Boss. Discovery's extensive digital portfolio includes leveraging its global channels and content to live broadcast and stream to consumers on all manner of platforms like Nik Wallenda's tightrope walk across the Grand Canyon without a net. As media companies face an increasingly fragmented viewing environment, how one of the biggest players is tackling the future and redefining its business models promises to offer value insights.

Jonathan Allan
Sales Director
Channel 4
UNITED KINGDOM

JB Perrette President Discovery Networks International UNITED STATES

Click here for J B Perrette's keynote

Kate interviews JB Perrette President of Discovery Networks International at IBC 2015 September 11 2015

Kate interviews JB Perrette President of Discovery Networks International at IBC 2015 September 11 2015


On Saturday September 12th 2015 at IBC at 10 AM Kate chaired the keynote with Roger Lynch, CEO of Sling TV.

The Appetite by Consumers for online-delivered video is growing and some iconoclastic broadcasters, pay TV platforms and content providers like HBO, the UK’s Sky TV and DISH in the US are following (and trying to better) the Netflix model by creating streaming services to satisfy the demand for multiple-device TV. From IP over the top (OTT) delivery to slimmed down pay TV bundles, it\s all ta big part of the future and Sling TV (part of DISH) is one of the pioneers. Sling TV’s CEO Roger Lynch was at IBC to talk about how Sling TV is pioneering the next generation TV service.

Roger J. Lynch
CEO
Sling TV LLC
UNITED STATES

Roger J Lynch CEO Sling TV LLC UNITED STATES

Sling TV would be very interested in launching on Apple TV now that the latter is embracing apps, according to Roger J. Lynch CEO, Sling TV Speaking in a keynote and subsequent Q&A at IBC,more...

Click here for the Roger Lynch keynote.

Kate interviews Roger Lynch CEO Sling TV (USA) at IBC 2015 September 13 2015 (picture: ©Chris Taylor Photography)

Kate interviews Roger Lynch CEO Sling TV (USA) at IBC 2015 September 13 2015 (picture © Chris Taylor Photography)


On Sunday September 13th 2015 at IBC Kate chaired the keynote at 10 AM Telcos Tune into Broadcasting with Delia Bushell, CEO of BT TV (UK).

BT Sport and BT TV products are shaking up the competitive landscape for TV and communications services in the UK. Having agreed to pay £7.6mm for each of the 12 Premier League games it will air exclusively from 2016, BT is taking its TV business seriously and through integrated broadband, TV and phone packages it's trail blazing how a 21st Century Telco looks. The £12.5bn agreement to purchase mobile operator EE in February this year adds another platform to BT's ambition to offer content and services across devices. How BT sees the future, how the broadcasting model is changing and how communications technology will evolve was be discussed by BT TV Managing Director Delia Bushell.

Delia Bushell
Managing Director
BT TV and BT Sport
UNITED KINGDOM

Delia Bushell Managing Director BT TV and BT Sport UNITED KINGDOM

Click here for Delia Bushell's keynote

Kate interviews MD of BTTV and Sport Delia Bushell at IBC 2015 September 13 2015

Kate interviews MD of BTTV and Sport Delia Bushell at IBC 2015 September 13 2015

 

Eutelsat Logo

Eutelsat Client Seminar

Kate ran a day-long summit for its clients in December 2014 in Rome, Italy

Kate at Eutelsat Client Seminar. December 2014  Kate at Eutelsat Client Seminar. December 2014

Kate at Eutelsat Client Seminar. December 2014  Kate at Eutelsat Client Seminar. December 2014

 

Royal Television Society 2014

UK Television’s USP: Just How Unique Are We?

Kate moderated a session pitting Channel 4 CEO David Abraham (in the middle) and Virgin Media CEO Tom Mockridge (far left) at the RTS event December 8 2014 at the Hospital Club.

Channel 4's David Abraham lit the touch paper in his MacTaggart lecture earlier this year, warning that the foundations of the PSB system need to be reset in the light of international consolidation. Does UK TV Plc need new rules to make sure it prospers?

Both ITV and Channel 5 have since joined Abraham's call for pay TV operations to pay PSBs retransmission fees for their principal TV channels. Both Sky and Virgin Media disagree, strongly.

The new culture secretary Sajid Javid told the RTS International conference in October it was right to look at retransmission fees- but only in conjunction with the benefits the PSBs receive, such as prominence on every TV.

So with the dust yet to settle on the acquisition of All3Media by Discovery and Liberty Global, the owner of Virgin Media, where are we with the debate? Is the UK so different from the USA where they already impose retransmission fees? Will the proposed fees support investment in UK content or in the case of ITV and Channel 5, could they be used to enrich shareholders? Is the UK PSB model still fit for purpose?

Kate moderated a session pitting Channel 4 CEO David Abraham  (in the middle) and Virgin Media CEO Tom Mockridge (far left) at the RTS event December 8 2014 at the Hospital Club.  Kate moderated a session pitting Channel 4 CEO David Abraham and Virgin Media CEO Tom Mockridge (far left) at the RTS event December 8 2014 at the Hospital Club.

Kate moderated a session pitting Channel 4 CEO David Abraham and Virgin Media CEO Tom Mockridge (far left) at the RTS event December 8 2014 at the Hospital Club.


Report on the session By Matthew Campelli 9 December, 2014

C4: retrans fees worth £200m to commercial PSBs

Channel 4 chief executive David Abraham has claimed that securing retransmission fees from pay-TV platforms could be worth up to £200m each year to commercial PSBs.

ALT=

Abraham revealed the results of a C4 commissioned report into the space last night at the RTS UK Television’s USP: Just How Unique Are We? event, where he shared a stage with Virgin Media chief executive Tom Mockridge.

Research firm Mediatique carried out the study which calculated the value of pay-TV providers carrying commercial PSB channels to both parties. It was commissioned after Abraham raised the issue in his MacTaggart speech at this year’s Edinburgh International TV Festival.

Mediatique based its findings on the responses of almost 2,000 pay-TV subscribers who were asked how they would react if the commercial PSB channels were removed from their Sky or Virgin Media set-top boxes.

According to the study, the gap between the pay-TV platforms’ potential loss of subscribers against the broadcasters’ drop in advertising revenues equated to £200m – the figure proposed by Abraham as the amount the pay-TV operators should hand the PSBs annually.

He added C4 would be eligible for around £70m, which would be “ploughed back into the UK independent production sector”. The rest would go to ITV and Channel 5.

C4 plans to submit the report to Ofcom as it seeks regulatory support in its quest for the introduction of platform fees.

Passing on the cost

Mockridge rejected the report’s findings and highlighted the “significant benefits” PSB’s receive from Virgin Media’s investment in spectrum and superfast broadband.

He added that the broadcasters’ time would be better spent plotting growth across the entire sector rather than “scrabbling” over retransmission fees.

He warned that if retransmission fees were implemented, the cost would be passed directly onto the consumer and itemised on their monthly bill.

Abraham shot down the notion that the introduction of fees could result in attempts by pay-TV platforms to shake up the EPG prominence currently enjoyed by the commercial PSBs.

“It’s government policy to recognise the value of the EPG,” he said. “It’s not in the gift of any pay provider to negotiate the position of the EPG.”

He added that the broadcaster had just renegotiated its 10-year licence with Ofcom, which cemented its EPG position. Abraham also addressed the increased consolidation and US investment in the TV sector and claimed that while he supported open markets, he was concerned “brand and profits [and tax]” were leaving the UK.

“We invented an [indie] sector that would pay tax to the British government to help society,” said Abraham. “When you have these large organisations that are engineering [tax avoidance] to a very advanced level, which the chancellor is now belatedly attempting to address via the Google tax, the IP is going and there’s no tax. What’s good in that for the British citizen?”

 

Royal Television Society 2014

Connected TV: Decoded

Kate chaired the RTS Connected TV Decoded event Nov 26th 2014

Here is the link to the report on the RTS website -

www.rts.org.uk/connected-tv-decoded-0

Connected TV: Decoded (picture credit: Paul Hampartsoumian)

Panel:

Ilse Howling, Managing Director for Connected TV at Digital UK

Stephen Taylor, Director of Redshift Strategy consultancy

Emma Lloyd, Business Development Director, Sky

Dan Saunders, Head of Chromecast for UK, Nordics and Netherlands at Google

Richard Halton, CEO YouView

Chair:  Kate Bulkley

Connected TV: Decoded (picture credit: Paul Hampartsoumian)

 

Babelsberg 2014

Kate chaired several events at the Changing Picture Summit in Berlin, Germany November 19-20 2014 at the Babelsberg Studios. (http://www.changingthepicture.de/index.php?id=2&L=1)

All conference panels videos are on a dedicated YouTube playlist. To watch, click here.


Kate interviews Mitch Singer President of DECE at Changing the Picture Summit, Berlin, Germany November 2014

Kate interviews Mitch Singer President of DECE at Changing the Picture Summit, Berlin, Germany November 2014  Kate interviews Mitch Singer President of DECE at Changing the Picture Summit, Berlin, Germany November 2014

Kate interviews Mitch Singer President of DECE at Changing the Picture Summit, Berlin, Germany November 2014  Kate interviews Mitch Singer President of DECE at Changing the Picture Summit, Berlin, Germany November 2014


Kate runs the panel on second screen at Changing the Picture in Berlin November 2014

Kate runs the panel on second screen at Changing the Picture in Berlin November 2014  Kate runs the panel on second screen at Changing the Picture in Berlin November 2014

Kate runs the panel on second screen at Changing the Picture in Berlin November 2014  Kate runs the panel on second screen at Changing the Picture in Berlin November 2014


Kate runs panel on Tech Tools Rocking the Production Workflow at Changing the Picture Summit in Berlin November 2014

Kate runs panel on Tech Tools Rocking the Production Workflow at Changing the Picture Summit in Berlin November 2014  Kate runs panel on Tech Tools Rocking the Production Workflow at Changing the Picture Summit in Berlin November 2014

Kate runs panel on Tech Tools Rocking the Production Workflow at Changing the Picture Summit in Berlin November 2014  Kate runs panel on Tech Tools Rocking the Production Workflow at Changing the Picture Summit in Berlin November 2014

 

Babelsberg 2014

Kate was at Mipcom in Cannes, France 13th to 16th October.

She moderated several sessions:

Including these Fireside chats:

Ben Pyne President of Global Distribution at Disney Media Networks

Kate and Ben Pyne, President of Global Distribution at Disney Media

Kate and Ben Pyne, President of Global Distribution at Disney Media

Kate and Ben Pyne, President of Global Distribution at Disney Media


Erin McPherson Chief Content Officer at Maker Studios

Kate and Erin McPherson, Chief Content Officer at Maker Studios

Kate and Erin McPherson, Chief Content Officer at Maker Studios

Kate and Erin McPherson, Chief Content Officer at Maker Studios

Kate and Erin McPherson, Chief Content Officer at Maker Studios


and Andrew Stalbow, CEO and co-founder Seriously

See here.

(http://www.my-mip.com/en/Sessions/6780/DIGITAL-DISTRIBUTION-THE-QUEST-FOR-THE-AUDIENCE-ACCESS-IS-OWNERSHIP-FIRESIDE-CHATS )

 

IBC 2014

Kate moderated, chaired and participated in several sessions at IBC 2014 in Amsterdam, the Netherlands September 11 to 15, 2014 (www.ibc.org)

Including:

1. Following the Viewer: Kate moderated the session on September 11 on tracking viewers in the new connected age and what this means for broadcasters and advertisers. http://www.ibc.org/page.cfm/action=Seminar/libID=2/libEntryID=5/listID=63

The Tracking the Viewer Panel


2. A keynote with Matt Brittin, President of Google Europe. Kate Chaired this session on September 12. http://www.ibc.org/page.cfm/action=Seminar/libID=2/libEntryID=75/listID=72

Kate interviews Matt Brittin Kate interviews Matt Brittin

Click here to view the interview.


3. A keynote with Tim Davie, CEO of BBC Worldwide. Kate chaired this session on September 13th. http://www.ibc.org/page.cfm/action=Seminar/libID=2/libEntryID=81/listID=74

Kate interviews Tim Davie. ©ChrisTaylorPhotography.com Kate interviews Tim Davie. ©ChrisTaylorPhotography.com

Kate interviews Tim Davie. ©ChrisTaylorPhotography.com Kate interviews Tim Davie. ©ChrisTaylorPhotography.com

Kate interviews Tim Davie. ©ChrisTaylorPhotography.com

Click here to view the interview.


4. Kate was a panelist on Sunday 14th September at the Interactive Entertainment session "You Aint Seen Nothin' Yet" http://www.ibc.org/page.cfm/action=Seminar/libID=2/libEntryID=33/listID=75

The You Aint Seen Nothing 
Yet Panel

The You Aint Seen Nothing 
Yet Panel The You Aint Seen Nothing 
Yet Panel

 

RTS TV Retweeted

Kate moderated the panel TV ReTweeted on May 27th 2014 for the Royal TV Society

Twitter is a major player in the TV world, from programme makers nervously following chatter as their shows air to innovative uses for interaction and discovery. Research suggests 40% of tweeting around primetime is related to TV content, amongst 10m active UK users. This session will explore the best examples of shows utilising Twitter, alongside the pitfalls, and question whether Twitter can drive both ratings and engagement.

Speakers:

Dan Biddle, Broadcast Partnerships, Twitter UK

Martin Greenbank, Head of Advertising Research & Development, Channel 4

Dan Jones, Creative Director, Digital, Maverick TV

Virginia Monaghan, VP Music Content & Commissioning, MTV

Iain Coyle, Commissioning Editor, UKTV’s Ross Noble Freewheeling

Chair:

Kate Bulkley, Media commentator & journalist @katecomments

Kate Bulkley at  Kate Bulkley at

the Panel at

the Panel at

See more coverage here: http://www.rts.org.uk/tv-retweeted-%E2%80%93-event-report

 

RTS London Live

Photo credit: Paul Hampartsoumian
From left to right: Jane Mote, launch director; Bryn Balcombe, Technical director; Jonathan Boseley, head of programming; Vikki Cook, head of news and current affairs; Gavin Ramjjaun, presenter; Kate Bulkley, Chairman

Photo credit: Paul Hampartsoumian

L to R: Jane Mote, launch director; Bryn Balcombe, Technical director; Jonathan Boseley, head of programming; Vikki Cook, head of news and current affairs; Gavin Ramjjaun, presenter; Kate Bulkley, Chairman

A lively event given the poor BARB ratings in the first month from launch, but CEO of London Live Andrew Mullins who was in the audience said: “Who the hell cares about Barb ratings when you’ve got millions and millions of people picking up your news and current affairs across the internet, within the UK and worldwide. That’s the ambition.”

See more coverage here: http://www.rts.org.uk/london-live-–-first-month

RTS London Live from Royal Television Society on Vimeo.

 

Miptv 7-10 April 2014

Kate at Miptv 2014

Kate interviewed the head of Red Arrow Entertainment Group Jan Froumann, author Michael Connelly and actor Titus Welliver about his deal for a pilot episode of The Bosch based on Connelly's books.

MIPTV MEDIA MASTERMIND KEYNOTE : JAN FROUMAN, GROUP MANAGING DIRECTOR, RED ARROW ENTERTAINMENT GROUP, GERMANY

07 Apr 2014, 16:30 - 17:10, Grand Auditorium - Palais 1

See here for more information.http://www.miptv.com/en/programme/keynote-speakers/


Kate interviews Jan Frouman Group managing director of Red Arrow Entertainment at MIPTV 2014

Kate interviews Jan Frouman Group managing director of Red Arrow Entertainment at MIPTV 2014

This is the live blog: http://blog.mipworld.com/2014/04/jan-frouman-red-arrow-bosch-amazon/?fb_action_ids=10152446597002150&fb_action_types=og.likes&fb_ref=.U0UAlWDFbrA.like&fb_source=aggregation&fb_aggregation_id=288381481237582


Kate interviews Maurice Levy CEO Publicis at MIPTV April 8 2014

Kate interviews Maurice Levy CEO Publicis at MIPTV April 8 2014 Kate interviews Maurice Levy CEO Publicis at MIPTV April 8 2014

This is the live blog: http://blog.mipworld.com/2014/04/maurice-levy-future-content-digital/#.U0ejctxU7-s

 

Cable Congress 2014. RAI Amsterdam

Kate moderated a panel at the Cable Congress in Amsterdam March 13th and 14th 2014 with David Lynn, MD Viacom International Media Networks, Jesus Perezagua, President Fox International Channels, Dee Forbes, President and MD Discovery Networks Western Europe and Tom Mockridge CEO Virgin Media

See here for more information.http://cablecongress.com/agenda/day-2/

 

RTS Early Evening Event

RTS Early Evening Event

Kate chairied the RTS Early Evening Event on Feb 4 on the Future of Advertising: Will TV Continue to have a Starring Role?

Television has long relied on advertising for funding. And one quarter of all UK advertising money continues to be spent on television - around £3.7billion - despite the rise of online media.

But what advertisers want from television is changing – and television has new ways of appealing to advertisers. As well as traditional spot adverts and sponsorship, we now have product placement, Advertiser Funded Programming, targeted advertising and social media activation campaigns.

Are these new ways for TV to attract advertising? Or new ways for brands to squeeze value out of TV? And do advertisers want to move into making TV themselves?

Senior players from both television and advertising debated the future relationship of advertising and TV

Panel:

Jonathan Allan, Director of Sales Channel 4

Dominic Redfearn, Global Media & Content Director, Diageo

Jeremy Tester, Director of Brand Strategy and Communications, Sky Media

Sue Unerman, Chief Strategy Officer, Mediacom

Chair:

Kate Bulkley, media commentator and Broadcast columnist

RTS Feb 2014. Picture by Paul Hampartsoumian

A report By Steve Clarke on the event can be found here

 

casbaa 2013

Kate moderated at Casbaa in Hong Kong October 21- 24 2013

22nd October Tuesday: 10:45am

In Conversation: The Digital Tail and the Pay TV Dog

As channels and platforms begin or expand their online delivery, a multitude of options are being explored. An in-depth look at how those options are playing out at Discovery, with the launch of its TestTube service and the acquisition of multi-channel network Revision3.

With:

Jean-Briac (JB) Perrette, Chief Digital Officer, Discovery Communications and Kate Bulkley, Journalist

Kate with Jean-Briac Perrette, Chief Digital Officer, Discovery Communications

Kate with Jean-Briac Perrette, Chief Digital Officer, Discovery Communications

Kate with Jean-Briac Perrette, Chief Digital Officer, Discovery Communications

24th October Thursday: 10:15am

In Conversation – Aggregating Eyeballs Online

Multi-Channel Networks are emerging online, utilizing the YouTube platform to distribute, market, and offer direct media sales. Sound familiar?

With:

Charlie Muirhead, CEO & Founder, Rightster and Kate Bulkley, Journalist

Kate with Charlie Muirhead, CEO & Founder, Rightster

Kate with Charlie Muirhead, CEO & Founder, Rightster

2:00pm

The Coming Challenge: The Cord-Nevers

Forget cord-cutters or cord-trimmers, the next generation of TV audiences are those who are likely to NEVER pay for a subscription to anything plugged into a wall. A look at who these young people are, and what it will take to convert them into pay TV subscribers.

With:

Marcel Fenez, Chairman, CASBAA; Global Leader Entertainment and Media, PwC

Christine Fellowes, MD, NBC Universal

Alexandre Muller, MD, TV5MONDE

Host: Kate Bulkley, Journalist

 

EuroSummit 2013

Kate moderated at the 2013 CTAM Euro Summit in Barcelona Sept 19th to 20th 2013 .

See programme here: https://www.eurosummit13.com/content/social-tv-how-viewers-become-users#day13

Social TV: How Viewers Become Users

Thursday, 19 September 2013, 10:00 -11:00, Ballroom.

Social media is still growing as a forum for TV viewers to talk about their favorite shows. But how do operators, distributors and content providers monetize all the buzz and devise new ways to keep customers engaged? Tune in to hear what our experts say as they explore Social TV up close and address key questions, including:

How does Social TV transform the TV watching experience?

Does it drive ratings and keep cords connected?

What are the best apps or tools for building viewer engagement?

Moderator:

Kate Bulkley - Journalist and media commentator

Speakers:

Colin Lawrence - Distribution Director, BBC World News Ltd

Jeroen Ghijsen - CEO, Metrological

Kate Bradshaw - Head of Digital, Scripps Network speaker

Marco Frazier - VP, Global Distribution and Business Development, AMC Networks

 

 

 

Mipcom October 2013

Kate moderated at Mipcom 2013 in Cannes, France October 7 to 10th.

Backstage Week 41 / 10 october 2013

Click Here for the Backstage newsletter covering Kate's Mipcom interview with FremantleMedia CEO Cécile Frot-Coutaz.

See programme here: http://www.mipcom.com/programme/

Kate Interviewed Cécile Frot-Coutaz, CEO FremantleMedia on Monday 7 October in Grand Auditorium, Level 1, Palais des Festivals in the Media Mastermind Keynote.

Cecile Frot-Coutaz CEO Fremantlemedia

 

Tuesday 8 October 9.00am-9.20am - No Border, No Boundaries, No Limits: Getting Ahead Of The Windows Game with Dounia Turrilll, SVP Client Insights Nielsen.

Kate interviews Dounia Turrill, SVO Client Insights Nielsen 

Kate moderated the Digital Comes of Age Sessions on Tuesday 8 October in Esterel, Level 5:

9.30am-10.20am Behind The Scenes With The Key Players with Dee Forbes, MD Discovery Networks Western Europe Jim Packer, President Worldwide TV and digital Lionsgate Evan Shapiro, President Pivot

Dee Forbes, Discovery Europe  Jim Packer, Lionsgate  Evan Shapiro, Pivot

On Wednesday October 9th 2013 in the Grand Auditorium 15:45 to 16:30 Kate interviewed Jeffrey Katzenberg, CEO of Dreamworks Animation, the maker of Shrek, Kung Fu Panda and Monsters V Aliens

Jeffrey Katzenberg, CEO of Dreamworks Animation Jeffrey Katzenberg, CEO of Dreamworks Animation

Jeffrey Katzenberg, CEO of Dreamworks Animation Jeffrey Katzenberg, CEO of Dreamworks Animation

Jeffrey Katzenberg, CEO of Dreamworks Animation Jeffrey Katzenberg, CEO of Dreamworks Animation

Kate is interviewed by Riz Khan at MipTV

 

Commissioning & funding Forum 2013

Kate produced and chaired Broadcast's Commissioning and Funding Forum on July 2 2013 at BAFTA.

Speakers included:

Alex Graham, CEO Wall to Wall,

David Ellender, FremantleMedia International,

Peter Fincham, ITV

Danny Cohen, BBC.

Broadcast Commissioning and Funding Forum

Broadcast Commissioning and Funding Forum

Broadcast Commissioning and Funding Forum

Broadcast Commissioning and Funding Forum

Broadcast Commissioning and Funding Forum

Broadcast Commissioning and Funding Forum

And many more.

See here: http://www.broadcast-forums.com/home

 

Media Guardian Changing Media Summit 2013

Kate moderated at the Guardian Changing Media Summit 2013 on March 21

See programme here: http://www.guardian.co.uk/media-network/2012/dec/13/summit-programme

Highlights included:

Philip DeBevoise, co-founder and president of Machinima

Jonathan Allan, Sales Director Channel 4 (Click here to see this interview)

Kate interviews Jonathan Allan

Nick Law, EVP and global chief creative officer, R/GA

James Temple, VP and executive creative director, R/GA London

Alexander Koppel, chief commercial officer, Red Bull Media House

Mike McCue, founder and CEO, Flipboard

 

BAFTA

Kate was at MipTV 2013

She interviewed TIM HINCKS, PRESIDENT, ENDEMOL GROUP Monday 8 – Thursday 11 April 2013 – Cannes, France @ 12.15-12.45 Grand Audi Level

Kate with Tim Hincks of Endemol  Kate Bulkley

MIPTV MEDIA MASTERMIND KEYNOTE: TIM HINCKS, PRESIDENT, ENDEMOL GROUP

This is a great time to be creative. Never have there been so may platforms hungry for content – whether traditional broadcasters or newer players like YouTube, Netflix and Xbox. But the game is changing. And Endemol is changing. Audiences are no longer passive, just waiting to be entertained. They’re engaging with content in richer and deeper ways. Creatives now need to talk to those audiences directly. To understand them in a way they’ve never had to before.

On the back of Endemol’s latest global format blockbuster Your face Sounds Familiar, what are the secrets to creating hit content in the new marketplace? What does the fact that more than 30 million games of The Money Drop have been played online teach us about our audiences? And as Endemol celebrates three major new drama series in the US, part-funded with Endemol distribution money, what are the lessons about risk in this new and less certain world? It’s a great time to be a creative. Perhaps the best ever. And Tim Hincks explains why.

Interviewed by Kate Bulkley, Media Commentator and Journalist, KG Bulkley, UK @katecomments


Kate also moderated the DRIVING COMMUNITY TO YOUR CONTENT sessions on Tuesday April 9th 2013 – Cannes, France

You need your content to be present and optimised for all devices, all the time, wherever users may be. How do you bring your content and community together? Is it magic ... or method? Here we examine how transmedia experts -- including gaming industry greats -- create addictive engagement experiences across screens.

Moderator

Kate Bulkley, Journalist, writer, presenter, analyst, UK @katecomments

Speakers

Matt Heiman, Founder and CEO, Diagonal View, UK @Mheiman Since 2008, Diagonal View has been the European leader in digital video production, producing for over 70 YouTube channels and reaching over 10% of the US online viewing population per month.

Mark Sorrell, Development Director, Hide&Seek, UK @sorrell Sorrell’s worked in TV and gaming for over a decade, with credentials that include FremantleMedia and Sky Television, for which he’s developed numerous gameshows and social games. He spearheaded the discovery of gaming by the TV industry, as well as asynchronous play on Facebook TV.

Jeremy Toeman, CEO, Dijit Media Inc., USA @jtoeman Toeman’s worked in digital media convergence for 11 years. His previous projects include product design/user experience firm Stage Two; and Boxee, VUDU, and Clicker.com. Dijit Media’s goal is to create the ultimate “hyperpersonalized social TV guide.” Its most recent purchase, Miso, will enable Dijit to take its content discovery strengths to mobile.


and also on Tuesday April 9th, 2013, @16.00 to 16:30 Kate moderated the NEW MEDIA MOGULS

From collaborative publishing to video satire, the new media moguls lend insight on what tomorrow's media business will look (and feel) like.

Moderator

Kate Bulkley, Journalist, writer, presenter, analyst, UK @katecomments

Speakers

Andrew Creighton, President, VICE MEDIA, USA @vice VICE is among the most valuable and influential online content properties today, known for its deprecating humour and impressive story output. Andrew launched its first European office in the UK, expanding operations since into 19 EMEA markets. In 2011 he moved to New York to take on the global presidency (or El Presidente/Grandmaster/Supreme Overlord ... as the moment requires). He's worked with brands like Diesel, Sony and Motorola.

Scott Dikkers, Founding Editor and VP of Creative Development, The Onion, USA @scottdikkers From campus newsletter to elbow-rubber with major partners like Amazon, The Onion’s trajectory as a snackable, satirical content source is astounding. Dikkers is a founding editor and its longest-serving editor-in-chief. He created its now -famous news-parody format, and serves as executive producer and director of The Onion News Network and The Onion Radio News, which consistently rank #1 on iTunes. He is currently seeking opportunities for expansion into TV, film and other media.

Kate introduces Videology

Kate runs a session on TV and brands case studies

Kate is a panelist on the Wrap Up Panel

Kate talks to Felix Baumgartner of Red Bull Stratos

 kate with Felix Baumgartner, skydiver and Alexander Koppel of Red Bull Media House at MipTV 2013

 

Kate moderated this conference for themediabriefing.com on Feb 19-20th 2013 in London.

Kate Bulkley at the Digital Media Strategies Conference February 2013  Kate Bulkley at the Digital Media Strategies Conference February 2013

Agenda

Two-day summit packed with essential keynote speakers, panel debates, fireside chats and round table discussions in paywalls, advertising, marketing and digital.

Driving returns through a successful multi-platform business in the 21st century

DAY ONE

08.15 Registration, refreshments and networking in the exhibitor lounge

09.00 Introduction from themediabriefing.com

09.05 Introduction from the summit’s chair

Kate Bulkley, media commentator and journalist


09.10 Keynote Session: The Digital Landscape

An overview of the content economy from one of the country’s leading media analysts. How have audiences and revenue streams changed since the dawn of the digital revolution?

Douglas McCabe, COO, Enders Analysis


09.40 Media Monetisation Strategies Panel Discussion

Three practical success case studies from leading media businesses, illustrating innovation and foresight in advertising, membership models and marketing followed by an interactive discussion session.

Mark Wood, CEO, Future Publishing

Irina Hemmers, partner, Apax Partners

Ashley Friedlein, CEO and co-founder, Econsultancy.com

10.45 Morning coffee and networking break in the exhibitor lounge


11.15 Keynote Interview – Raju Narisetti, Wall Street Journal

How does a global financial news publisher reinvent itself for the 21st century? Join us for a one-on-one interview by TheMediaBriefing.com editor Patrick Smith live on stage with Raju Narisetti, head of the WSJ Digital Network.

11.30 Audience Measurement and Advertising Effectiveness

Sam Tomlinson, director at PwC, explains the benefits of PwC’s multiplatform audience auditing product, which provides publishers with a single view of who their readers are and what they read, online and offline. Featuring case studies by PwC clients:

Anita Hague, Global Research Director, Financial Times

Sarah Gilchrist, Publishing Director, Marketing Week / Centaur Media


11.55 Interactive Roundtable Discussions

Informal discussions between fellow delegates on all manner of digital economy and publishing issues. This is your chance to talk about your business’s challenges and successes and learn from other developments across the industry.

12.45 Lunch and networking refreshments in the exhibitor lounge


Stream A: Paywalls in Action – Monetising Content and Customers

Sponsored by Evolok


14.00 Case Study: From Free to Paid – Increasing Revenue with Gated Access Models

Reehan Sheikh, CEO from single sign-on and access management platform Evolokexplains in detail the strategy and tactics behind a recent client case study, where a free content model was turned into a paid-for digital subscription destination.

Featuring a case study from Bronwen Auret, of South African publisher BDFM


14.20 Panel Discussion: Practical Paywall Opportunities and Challenges

Showcasing three practical case studies of publishers increasing profits through gated websites/apps followed by an interactive discussion session. Featuring:

Phil Clark, digital and audience director, UBM Built Environment Reehan Sheikh, CEO, Evolok


Stream B: Effective Digital Advertising Strategies in 2013

Sponsored by: Google


14.00 Case study: New Advertising Revenue Streams

An in-depth look at online advertising business models and how publishers are using data; combining audience and content insights and being bold in digital revenue generation, featuring

David McMurtrie, head of UK publisher partner business solutions, Google.

Geoff Smith, head of activation AOD, Vivaki


14.20 Panel discussion - Where’s the ROI in Digital Advertising for Publishers?

A lively panel debate featuring publishing, ad execs and Google, tackling the question of how professional publishers can benefit from the increased spend entering the online ad ecosystem in 2013 and beyond.

15.15 Afternoon networking break in the exhibitor lounge


15.45 Mobile Device-led Publishing Business Models

Sponsored by: InMobi

It’s not a case of “if” mobile devices are going to overtake desktop and print as the primary way of consuming content, it’s a question of “when”. In this session we highlight three very different mobile monetisation strategies, from advertising to subscriptions and paywalls. Featuring:

John Stoneman, general manager UK, InMobi

Nick Gee, mobile director, Trader Media Group


16.30 Closing Keynote – Nick Blunden, chief digital officer, The Economist

The Economist‘s most senior digital executive talks through the details of the brand’s shift from a printed weekly news magazine to successful, subscription-based digital product with a growing and profitable tablet audience… all based on intelligent news and analysis.

17.00 Networking drinks reception

Digital Media Strategies afterparty and MediaSocial in a nearby location


DAY TWO

08.15 Registration, refreshements and networking in the exhibitor lounge

09.00 Introduction from the summit’s chair

Kate Bulkley, media commentator and journalist


09.05 Keynote Session: Andrew Mullins, MD, Evening Standard / Independent


09.35 Marketing techniques and strategy: vital fuel in your business model

With the shift from one platform to many in full swing, media companies have no choice but to be more intelligent and active in selling products, communicating with readers and growing businesses. This panel hears case studies from three leading multiplatform marketing experts.

Steve Wing, head of consumer, CBS Interactive

Beatriz Montoya, head of subscription marketing, IPC Media

Juliet Bauer, MD digital product development, Top Right Group

10.35 Morning refreshments and networking break in the exhibitor lounge


11.05 Panel Discussion - Is Online Advertising Broken?

Where is the real value in online advertising world? With automated trading, ad networks, sponsorships and rich media all vying for attention – which models are the most sustainable? Our panel of publishers and adtech experts will discuss. Featuring:

Fabien Magalon, managing director, La Place Media

Duncan Tickell, commercial director, Immediate Media

Noel Penzer, MD, Huffington Post AOL Media Group UK

Don Amboyer, European MD, Operative


11.55 Interactive Roundtable Discussions

Informal discussions between fellow delegates on all manner of digital economy and publishing issues. This is your chance to talk about your business’s challenges and successes and learn from other developments across the industry.

12.45 Lunch and networking in the exhibitor lounge


Stream A: The Evolution of B2B Publishing

14.00 B2B Media Case Study


14.20 Panel Discussion - Re-thinking the Weekly B2B Magazine

No media sector has been as swiftly disrupted as B2B publishing. From weekly print to daily digital publishing, trade media is adapting to a platform-neutral, audience-centric approach. Our panel of senior B2B execs provide three case studies and lively discussion of how the sector is evolving. Featuring:

Karen Day, group online director, Estates Gazette

Bryan Glick, editor-in-chief, Computer Weekly


Stream B: The Evolution of Digital B2C Media

14.00 Consumer Publishing Case Study

14.20 Panel Discussion – From Print to Platform: Consumer Publishers Breaking out of the Newsstand

What does the future look like for consumer titles? Tablets, smartphone and web publishing are gaining market share every month – while print remains the main breadwinner. What is happening to this revenue mix and where is it headed for newspapers and magazines?

Madhav Chinnappa, head of strategic partnerships, Google News & Magazines

15.00 Afternoon networking break in the exhibitor lounge


15.45 The Global Innovation Panel

Only the people at the very top of the industry can make the decisions that will shape its future. So how do four senior leaders approach the problems facing them in content distribution, monetisation and the sustainability of online publishing? An engaging debate between the leaders in digital media with practical take home points for delegates

Christian Röpke, managing director, ZEIT ONLINE

Federico Vittadello, mobile tablet and ecommmerce director at RCS MediaGroup

16.30 Closing Keynote tbc shortly

 

BAFTA

Kate chaired a debate at BAFTA on Nov 12th 2012

BAFTA TV Debate: Sexism in TV How far have we come?

Monday 12 November 7.15pm

David Lean Room, BAFTA

195 Piccadilly, London W1J 9LN

Some of the industry's brightest thinkers (and debaters) had a discussion about the prevalence of sexism and abuse in our trade. In the fall-out of the Savile scandal, several female broadcasters spoke out about sexism and harassment in the past. Is it time to ask whether sexism still impacts on women in our business? And if it does, how culpable are any or all of us for tolerating it?

Chaired by:

Kate Bulkley, Journalist Speakers to include:

Dorothy Byrne, Head of News and Current Affairs Channel 4

David Cox, writer and TV producer

Zara Hayes, filmmaker

Kate Kinninmont, Chief Executive, Women in Film and Television

John Sergeant, broadcaster

BAFTA TV Debate:
Sexism in TV Panel

BAFTA TV Debate:
Sexism in TV Panel

BAFTA TV Debate:
Sexism in TV Panel

 

Kate moderated three sessions at Casbaa 2012 in Hong Kong on October 30 and Oct 31st, 2012

here is the programme:http://events.casbaa.com/convention2012/asset/CC12_Preliminary_Programme.pdf

October 29th 2012

2:15pm

1. Do You Like Me? Socialising TV in Asia

Casbaa 2012

The audience is no longer passive . . . TV’s long cherished water cooler moment is “live” and on Twitter, Facebook and . . . Tweet graphs and Facebook “likes” are firmly placed in the broadcast lexicon. So how are social media and interactive services changing TV and how can broadcasters leverage the latest viewer engagement?

Gautam Anand, Director, Content Partnerships, Asia-Pacific, Google

Michael Lantz, CEO, Accedo

Diego Reck, SVP, Marketing & Creative Services, FOX International Channels Latin America

Thomas Crampton, Asia-Pacific Director of Social Media, Ogilvy & Mather

Jonathan Ellis, CEO, TMS

Host: Kate Bulkley, Journalist

Kate runs a Socialising TV session at Casbaa 2012

5:10pm

Closing Keynote

Josh Sapan, President & CEO, AMC Networks

Host: Kate Bulkley, Journalist

2. The Day One Closer Amazon Talks

As a strategist for one of the world’s most recognised (and most ambitious) transactional media brands Amazon VP, Anthony Bay, explains how Amazon’s digital media store and services are increasingly important for the multi-channel TVs industry.

With Anthony Bay, VP, Digital Video, Amazon and Kate Bulkley, Journalist

Kate speaks to Anthony Bay of Amazon at Casbaa 2012

3. Playing it again!

With the rise of sophisticated devices connecting the Net and pay TV platforms what role does VOD play? How much Catch-up TV should be offered to subscribers and for how long? What are the hurdles to securing VOD rights? What is the key to making VOD a strategic tool to keep subscribers happy?

Introductory Remarks Jana Bennett, President, BBC Worldwide Networks & Global iPlayer

With Harit Nagpal, MD & CEO, Tata Sky

Todd Miller, President & COO, Celestial Tiger Entertainment

Jeremy Kung, EVP, New Media, TM & CEO, TM Net

Ringo Lam, CEO, Anyplex HK

Tony McGinn, Founder and Executive Director MCM Entertainment Group & CEO, Movideo

Host: Kate Bulkley, Journalist

Casbaa 2012

Casbaa 2012

Casbaa 2012

Casbaa 2012

Kate runs a Video on Demand session at Casbaa 2012

 

Kate interviewed advertising creative legend Bob Greenberg on Monday Oct 1st 2012 at the Guardian in London.

Advertising legend Bob Greenberg at the Guardian

R/GA chairman and CEO Bob Greenberg joined the Guardian for an intimate evening of insight and networking at our HQ in Kings Cross.

Bob Greenberg, CEO and chairman, R/GA comes to the Guardian.

The Guardian hosted an evening talk and interview with R/GA chairman Bob Greenberg on October 1st.

Bob – one of advertising's most decorated pioneers helping to build the likes of Nike, Unilever and Nokia into global brand giants during an illustrious 30 year career – will explore the opportunities facing the industry as it adjusts to the chaos of the digital age.

During a short talk and then an interview with the Guardian's Kate Bulkley, Bob offered his unique perspective on how a new approach to the agency model can help clients change their entire architecture, by building seamless, interconnected services, experiences and digital ecosystems, not just for products, but also for consumers.

In the world of advertising Bob Greenberg could never be described as conventional. Yet the 64-year-old self-confessed dyslexic and admirer of numerology is sought out by some of the world's largest companies for his own brand of promotional expertise.

Speaking to an invited audience at the Guardian's Kings Cross headquarters last week, Greenberg, chief executive and chair of his company, R/GA, was on the cusp of a new era. Greenberg, has instigated change at regular, nine-year intervals since the company was set up in order to keep up with technology shifts and 2013 is the next nine-year marker.

So why change every nine years? Greenberg explains without the slightest irony that in numerology, the number nine is the end of something and the beginning of something else. "We don't force the change but it kinda just works out that every nine years the impact of technology leads to change," he says, smiling.

It is refreshing that Greenberg is not a conventional chief executive. So it's not so surprising that he and the company's management team has yet to fully decide what form this newest direction for R/GA will take; yet he doesn't look worried. He says the company is moving towards more "functional integration" as a way to help clients make sense of a world where the consumer is surrounded by products and services.

"We will be something else by the beginning of 2013," Greenberg says. "We don't know exactly what yet, but we will drop the word 'agency' just like Apple dropped 'computer' – we do so many different things now that it's fine to just be R/GA."

R/GA has gone through big changes. The company was co-founded with Greenberg's brother in 1977 and the two brothers began in motion graphics and video production, designing the opening titles to films starting with Superman in 1978. Other film projects include Alien, Ghostbusters, Predator and Zelig. The next phase moved the company into computer assisted filmmaking techniques (CGI) and large-scale commercials such as the pioneering 1992 Coke ad with Paula Abdul dancing with a digitally manufactured Gene Kelly.

A conversation with Jim Clark (the founder of Silicon Graphics and then Netscape) about the rise of the internet convinced Greenberg to embrace interactive technologies, and the growth of mobile and social media has moved the company further into digital and widened its global reach. R/GA is part of the Interpublic Group of Companies (IPG) and has about $250m in annual revenues.

"I don't really like to travel except for pleasure, but as a company you have to be global because that is the way businesses are going. We don't need to have a lot of people in an office to be creative, so I believe that every office has to be built organically," says Greenberg in a soft spoken Midwestern accent (he grew up in Chicago) tinged by years of living in New York.

R/GA is on track to have 12 offices in nine countries with new ones shortly opening in Los Angeles, Austin, Texas and Sydney. The London office, originally set up for client Nokia, is now five years old, has 140 staff and grown by a whopping 40% in the last 12 months. It also has the only in-house production facility outside of R/GA's New York HQ. In addition, R/GA London is building an on-site digital retail lab to test retail solutions for clients looking to integrate digital technology like RFID (radio frequency identification) and NFC (near field communications technology) into their businesses, which will open next month.

What sets Greenberg apart is that he values creativity in both design and technology. "The technology people have to be seen on the same footing with creative people," he explains. "There has to be an integration because you are fighting for talent with the likes of Google and Amazon as well as other agencies." He believes the only sure way to retain talent is to have a "university setting" where staff are allowed to "change and grow".

He also believes that not only the agency but also clients, including some of the world's biggest including Nike, Getty Images and Nokia, need to realise that technology is changing they way they should look at their consumers and their own processes. This is one reason why R/GA started an in-house consulting practice because clients often come with a business problem as opposed to a communications brief.

The company has also added data visualisation as a service for clients that moves beyond more traditional data analytics. The company's work for Nike in creating Fuel Band – wrist bands that track and synch personal data with the Nike+ community – is symbolic of the kind of thing all brands need to think about, he explains. "The next step we see for all brands is where the consumer is in the centre of an ecosystem of branded experiences that are relevant and delivered through products and services," says Greenberg.

Along with the growth of digital, mobile and social media, Greenberg believes physical spaces are the next big opportunity. R/GA has already started to implement projects with clients like Nike and O2 in the UK that bring people together and offer them rewards like the O2 Priority Moments campaign. "We are going to see the merger of information and personalised information," explains Greenberg. "You can imagine once you get a community of interest built and you have the technology to know where people are with GPS that there are opportunities to not just send stuff to people hit or miss."

Retail spaces also need to be re-imagined for a digital world, he says. "Apple did it with the Apple stores, but the man in charge of that for Apple moved to JC Penny's and he hasn't been successful there yet. So it's not an easy thing to repeat," he concedes.

Greenberg is a big Steve Jobs fan and one of the things he believes made Jobs – who was also dyslexic – into a great innovator was that he made sure to keep things simple. "Jobs continues to surprise me with the things developed on his watch that are coming out even now, all around how important the reductionist idea is. It has to be really simple – and that also ties in with my thoughts about agencies and what they do with planning and insight. It has to be really simple because that is what really connects."

 

Kate Chaired the Guardian Changing Advertising Summit on Wednesday Oct 24 2012 in London

Creative magic meets digital logic

When advertising entertains and inspires, where it adapts to the desires of the audience, all that is left is the message. Can we envisage a future where the marriage of creative excellence and contextual information means that advertising effectively disappears? How does this shape the way we build brands in a post-digital, increasingly integrated environment? How is the growth in hyper-targeted campaigns, the budgetary shift towards social and the growth in on-demand consumption across devices changing the way we pay for and earn media?

09.15 - 09.20: Welcome from the chair

Kate Bulkley, media commentator and journalist

09.20 - 09.30: Welcome from the Guardian

David Pemsel, chief commercial officer, Guardian News & Media

Morning keynote presentations

09.35 - 10.00: Debra Coughlin, executive vice president, global marketing director, Draftfcb

10.00 - 10.25: Adam Ostrow, chief strategy officer, Mashable

10.25 - 10.50: Bruce Daisley, director of UK sales, Twitter

10.50 - 11.30: Networking and refreshment break

Mid-morning speaking sessions

11.30 - 11.55: The future of advertising: redesigning the business and the business model

Former chairman at BBH New York and current entrepreneur Cindy Gallop delivered some highly subjective and provocative points of view on how big data means big opportunity, the new creativity, what social media really means, why the future is not ad units, but ad products and where the money really lies.

Cindy Gallop, founder and CEO, IfWeRanTheWorld

11.55 - 12.10: How are creative applications of technology disrupting the essential building blocks and processes of campaigns?

John Winsor, chief innovation officer, Havas and CEO, Victors & Spoils

12.10 - 13.00: Breakout session 1 Building brands in a post-digital world How do you build brands in the noisy environment of the social, integrated, everything-digital environment?

Peter Briffet, managing director, Living Social UK

Colleen DeCourcy, CEO, Socialistic

Matt Elek, managing director, VICE Media

Mel Exon managing partner, BBH Labs

12.10 - 13.00: Breakout session 2: Social media and second screens How will the combination of television and second screen change the way we plan and execute campaigns?

Mark Brandon, commercial director, VMDS, Virgin Media

Richard Kastelein, founder and partner, Agora Media

Allessandro Rizzoli, founder and CEO, Mopapp

13.00 - 14.15: Lunch, demonstrations and networking zones Relax, network and enjoy the delegate networking zones.

Afternoon speaking sessions

14.15 - 14.50:

Corporate and personal brands in the age of always-on

Marian Salzman, CEO, Euro RSCG Worldwide PR North America

Graham Hales, CEO, Interbrand London

14.50 - 15.10: Social by design

Thomas Marzano, global creative director, Digital Brand Design at Philips

15.10 - 15.30: Advertising in a real-time, exchanged world

Konrad Feldman, co-founder and CEO, Quantcast

15.30 - 16.00: Refreshment break

16.00 - 16.30: Keynote: London 2012 Olympic Games de-brief What are the smart ways to plan major marketing campaigns around high profile events and how can these insights be applied to the rest of the advertising industry?

James Eadie, Olympic portfolio director, The Coca-Cola Company

16.30 - 17.15: Closing keynote panel: what can we expect from an integrated, personalised advertising future? How do we build brands in a post-digital, increasingly integrated environment? How is the growth in hyper-targeted campaigns, the budgetary shift towards social and the growth in on-demand consumption across devices changing the way we pay for and earn media?

Jonny Bauer, head of strategy, Droga5

Charlie Hiscocks, director for integrated activation, SABMiller

René Rechtman, CEO, goviral and senior vice president, AOL Advertising.com Group International

17.15 - 18.30: Drinks reception

Guardian Changing Advertising Summit 2012

Guardian Changing Advertising Summit 2012

Guardian Changing Advertising Summit 2012

Guardian Changing Advertising Summit 2012

Guardian Changing Advertising Summit 2012

 

On September 18th Kate moderated the RTS Second Screen Experiences: Your new Second Companion? event. See below.

RTS Early Evening Event

Second Screen Experiences: Your New Companion?

Tuesday 18 September 2012

With:

Emma Lloyd, Director of Emerging Products, BSkyB

Neil Mortensen, Research and Planning Director, Thinkbox

Juliette Otterburn-Hall, Group Head of Digital, Shed Media Group

Anthony Rose, Co-Founder and CTO, Zeebox

Jody Smith, Multiplatform Commissioning Editor, Comedy & Entertainment, Channel 4

Chair – Kate Bulkley, Media Journalist and Commentator

Viewers increasingly interact with TV through a range of ‘second screens’, to access extra footage, chat with friends, make recommendations and even purchase products.

Content creators have been quick to react, developing a wide array of applications that add to the whole experience of watching live TV, whether game shows, drama, reality TV or sport. And there’s Zeebox too, which enables a real-time conversation to take place around programmes. All of which means that from Million Pound Drop to Formula 1, Big Brother to X-Factor, audience engagement has never been more immediate, undiluted or valuable.

But what exactly are the creative opportunities on offer to broadcasters and production companies, and how significant are they? Does creating a direct relationship with the viewer provide greater insight into what audiences want? Do companion experiences make viewers more engaged and loyal to shows? And how can you create value – and even more money - from greater engagement?

With a panel comprising senior representatives from broadcasters, the production sector, advertisers and technologists, the session will explore the creative and commercial opportunities of second screen experiences, asking whether they really do live up to the hype - and what’s in it for you.

Tuesday 18 September 2012 6:30pm for a 6.45pm Start

Cavendish Conference Centre, 22 Duchess Mews

London, W1G 9DT

A write up of the event was published in the Guardian. Click here.

 

Kate moderated at at Mipcom 2012

see here:

and the programme:

http://www.mipworld.com/RM/RM_MIPWORLD/2012/documents/pdf/mipcom/mipcom-2012-full-programme.pdf

Kate ran the Digital Minds Summit on Monday 8th October 2012 with speakers Saul Berman from IBM and Mark Ghuneim, CEO Trendrr

Kate at the Digital Minds Summit

2.ULTRAVIOLET 2013: IMPROVED CONSUMER EXPERIENCE EQUALS IMPROVED BOTTOM LINE ULTRAVIOLET 2013: IMPROVED CONSUMER EXPERIENCE EQUALS IMPROVED BOTTOM LINE

Tuesday, 9th October 2012

Speaker(s): Dominique Masseran , Claude London , Jim Underwood , Jessica Schell , Chris Law ,Michael Comish , Frank Bryant

Moderator: Kate Bulkley

3. THE AUDIENCE SHIFT: Could you Show me the Way to the Future of TV?

Tuesday, 9th October 2012

THE DIGITAL CONSUMER

Speaker(s): Claire Tavernier , Tom Thai , David Wertheimer Moderated by Kate Bulkley

4. Kate interviewed Harvey Weinstein, Co-Chairman, The Weinstein Company and Michael Flatley, dancer and star of The River Dance

Harvey Weinstein and Michael Flatley at Mipcom, with interviewer Kate Bulkley. Photo: Stuart Dredge

Tuesday, 9th October 2012

Kate interviewed Harvey Weinstein at Mipcom Oct 9, 2012

http://www.guardian.co.uk/media/2012/oct/09/harvey-weinstein-michael-flatley-dance?INTCMP=SRCH

Keynote(s): Harvey Weinstein

Interviewer: Kate Bulkley

Kate with Harvey Weinstein

5. Kate interviewed Andrew Stalbow, General Manager, North America, Rovio Entertainment about Angry Birds and Star Wars

Wednesday, 10th October 2012

Keynote(s): Andrew Stalbow

Moderator: Kate Bulkley

Kate with Andrew Stalbow of Rovio

 

Kate chaired three sessions at IBC in 2012

Advertising Embraces Transmedia: How the Second Screen is Key to New Relationships

Date: 6 September 2012

Time: 16:00 - 17:30

Forum

As TVs become increasingly connected, brands can create transmedia messages and content that resonate far beyond the 30-second spot. The growth of smart TVs, mobiles and tablets opens new opportunities for broadcasters, but also for the new disruptors from Facebook to Twitter to Shazam. New products, new databases and new, direct relationships with brands are up for grabs and ownership of the second screen is the key. Our panel of experts investigates what TV broadcasters are facing in the next 12 months; how connected advertising works with social and where the money will go. Any innovative technology company, content creator or marketing services company wanting to deepen their understanding of this critical area should make this session a must.

Why this is a ‘must-attend’ session.

The second screen is one of the hottest topics around at the moment, and this session will provide unrivalled access to thought leaders and the main drivers in this space. Featuring exclusive up-to-the-minute research from Deloitte and equally exclusive case studies from the major advertisers making this area work for their brands, this session will help attendees understand how this marketplace might disrupt the traditional broadcaster advertiser business model. Where will revenue in this space go? The answers to that questions will be here.

Chair(s): Kate Bulkley, Presenter & Journalist, Freelance, UNITED KINGDOM

Session Participants:

Geoff Seeley, Director of Global Media Innovation, Unilever, UNITED KINGDOM

Christian Bombrun, Deputy Managing Director, M6 WEB, FRANCE

Andrew Fisher, CEO, Shazam Entertainment, UNITED KINGDOM

Marieke van der Donk, Director, Strategy & Operations, TMT, Deloitte Consulting, NETHERLANDS

Producer(s):

Fran Cassidy, Marketing & Advertising Consultant, Cassidy Media Partnership, UNITED KINGDOM

Jon Block, Head of Commercial Innovation, Online & On Demand, ITV plc, UNITED KINGDOM


Digital Media Connections: How Viewer Behaviour is Driving New Revenue

Date: 7 September 2012

Time: 09:30 - 11:00

Forum

Whilst the economic climate remains uncertain at best, the digital broadcast market continues to evolve, creating a smorgasbord of opportunities and challenges. The key players innovate, collaborate and look for entries into new market segments, while new entrants try to deliver better experiences for viewers, unfettered by legacy structures and systems.

This session examines how this activity is affecting the business models of the industry. Will the major players continue to dominate? Those who back every horse with continual extensions of products and services potentially fracturing their infrastructures? Those whose power in certain segments enables them to drive forward onto anyone’s lawn they choose?

One thing is for certain. The digitally connected consumer is making organisations hose down strategies on a continual basis in the fight for the connected home. And those who take too long might find themselves in the middle of the road. And the only thing you find in the middle of the road is a dead animal.

Chair(s): Kate Bulkley, Presenter & Journalist, Freelance, UNITED KINGDOM

Session Participants:

Mike Darcey, COO, BSkyB, UNITED KINGDOM

Per Borgklint, Senior Vice President and Head of Business Unit Support Solutions, Ericsson, SWEDEN

Lorna Tilbian, Head of the Media Team, Numis Securities Ltd, UNITED KINGDOM

Richard Halton, CEO, YouView, UNITED KINGDOM

Producer(s):

Fran Cassidy, Marketing & Advertising Consultant, Cassidy Media Partnership, UNITED KINGDOM


In Conversation with... David Eun

Date: 9 September 2012

Time: 10:45 - 11:45

Forum

©ChrisTaylorPhotography.com_CMT8163

©ChrisTaylorPhotography.com_CMT8170

©ChrisTaylorPhotography.com_CMT8220

Samsung is responsible for some 20% of South Korea’s entire exports and is one of the world’s power-house electronics companies. IBC’s Sunday morning keynote welcomes Samsung’s EVP/Global Media and advisor to the CEO, David Eun, for a special ‘fireside chat’ that will give delegates a splendid opportunity to hear Samsung’s thinking on a wide range of key industry topics, not least Samsung’s attitude to content.

But Samsung doesn’t just want to be seen as a supplier of hardware, no matter how beautifully designed or functional. It has, with its existing high-end LED range of ‘Smart’ TV sets created a wide portfolio of offerings for those users who have broadband connectivity.

Eun himself is helping drive the development of content and services to support the firm’s diverse hardware with the ultimate objective of building a leading global media enterprise. He is well suited to the task with experience from his tenure as President of AOL Media, running two production studios located in LA and NY as well as more than 150 different web properties. Before that, Eun headed up Google’s Content Partnerships and spent time at Time Warner, Arts Alliance and NBC Entertainment. It promises to be a fascinating morning.

Chair(s):

Kate Bulkley, Presenter & Journalist, Freelance, UNITED KINGDOM

Session Participants:

David Eun, Executive Vice President Global Media & CEO Advisor, Samsung Electronics, SOUTH KOREA

Producer(s):

Matthew Hogg, Principal Analyst, Technology & Platforms, ITV plc, UNITED KINGDOM

 

 

Kate moderated several sessions including a keynote with Amazon head of global programming Anthony Bay and these two panels:


Sunday, 1st April 2012 From 10:15 AM to 11:15 AM

Location: Palais des Festivals, Estérel, Level 5

Theme: DIGITAL DISTRIBUTION DEALS

Speaker(s): Christian BOMBRUN , Emma LLOYD , Peter MERCIER , Daniel SAUNDERS

Moderator: Kate BULKLEY


Sunday, 1st April 2012 From 2:10 PM to 3:30 PM

Location: Palais des Festivals, Estérel, Level 5

Theme:

DIGITAL DISTRIBUTION DEALS

Speaker(s): Karla GECI , Jed SIMMONS , Christian WITT , Blair DAY

Interviewer: Kate BULKLEY


Sunday, 1st April 2012 From 5:00 PM to 5:40 PM

Location: Palais des Festivals, Grand Auditorium, Level 1

Theme: MEDIA MASTERMIND KEYNOTE

Keynote(s): Anthony BAY

Interviewer: Kate BULKLEY


THE BROADCASTERS’ CONVERSATION

Date: Monday, 2nd April 2012 From 2:00 PM to 3:00 PM

Category: Interview/Debate

Location: Palais des Festivals, Estérel, Level 5

Theme: BRANDED ENTERTAINMENT


VOD ON TAP: How to make money on catch-up TV and beyond

Date: Tuesday, 3rd April 2012 From 2:00 PM to 3:00 PM

Category: Case Study

Location: Palais des Festivals, Estérel, Level 5

Theme: DIGITAL DISTRIBUTION DEALS

Speaker(s): Ashley MACKENZIE , Charlie MUIRHEAD , Jeff HENRY

Moderator: Kate BULKLEY

 

Kate chaired the second day of the Guardian Changing Media Summit (#GCMS2012) on March 22 2012.

Among others she interviewed Reed Hastings, CEO of Netflix, Eric Bader, Chief Strategy Officer and president of Initiative Worldwide, Andrew Rashbass, CEO The Economist and Tony Wang, GM of Twitter UK

Details about the 2-day event are here:

http://www.guardian.co.uk/changingmediasummit

The programme is here: http://image.guardian.co.uk/sys-files/Media/documents/2012/01/06/CMS-2012-programme.pdf

Follow on Twitter at @GuardianCMS2012.

 

Kate Chaired the Guardian Mobile Business Summit 2011 on Dec 6 2011

See the website here:

http://www.guardian.co.uk/mobile-summit

and the programme is here: mbs_programme.pdf

Kate at the Guardian Mobile Business Summit 2011

Kate interviews Warren East, CEO ARM at the Guardian Mobile Business Summit 2011

Kate interviews Ed Vaizey, Minister for Culture Communications and Creative Industries at the Guardian Mobile Business Summit 2011

Kate runs a panel on M-Commerce with (right to left: Angus McCarey, head of retail eBay UK, Tom Johnson, head of platform strategy Betfair and Russell Buckley, CMO Eagle Eye Solutions at the Guardian Mobile Business Summit 2011

Kate runs a panel on M-Commerce with (right to left: Angus McCarey, head of retail eBay UK, Tom Johnson, head of platform strategy Betfair and Russell Buckley, CMO Eagle Eye Solutions at the Guardian Mobile Business Summit 2011

Kate runs a panel on future mobile strategies with (left to right) Olaf Swantee, CEO Everything Everywhere, Pierre Perron, MD Sony Ericsson UK, Steve Griffits. MD iconmobile, Peter Fitzgerald, country sales director Google UK, and David-Michel Davies, director Webby Awards at the Guardian Mobile Business Summit 2011

 

Kate interviewed Nigel Lythgoe at the International Emmy Awards in New York on Nov 21 2011. Nigel is the co-creator of Pop Idol (American Idol) entertainment juggernaut with Simon Fuller. He is also a dancer, choreographer, producer, director and on-air personality. Click here for pics.

 

Kate interviewed Keifer Sutherland, actor, Kevin Reilly, president Fox Entertainment and Tim Kring, writer of Heroes and Touch onstage at Mipcom 2012

Kate moderating Keifer Sutherland, Tim Kring and Kevin Reilly at MipTV

Kate interviews "24" actor Keifer Sutherland, Heroes creator Tim Kring and President of Entertainment for Fox TV at Mipcom about the new show Touch, which will debut in March 2012. See Kate from minute 30.

 

Kate moderated at this year's CASBAA event in Hong Kong October 31 to November 3, 2011

See the website here:

http://events.casbaa.com/convention2011/

and the programme is here: casbaa2011_programme.pdf

Here are links to two videos from the event:

http://www.casbaa.com/video/casbaa-video?videoID=179815

http://www.casbaa.com/video/casbaa-video?videoID=179868

Kate moderating at Casbaa - this is the day 2 panel

Kate moderating at Casbaa - this is the day 2 panel

Kate moderating at Casbaa - this is the day 2 panel

 

Kate moderated two sessions at Mipcom 2011 in Cannes, France on the 4th October.

http://www.mipworld.com/Pages/Standard.aspx?id=15998&epslanguage=en

The first was on Ultraviolet and the second is on Content Discovery

See here for more info on Ultraviolet :

and here for more info on Content Discovery:

TALES FROM THE CLOUD: HERE COMES ULTRAVIOLET

Tuesday, 4th October 2011 from 9:30 AM to 10:30 AM

Panel debate Esterel, Level 5, Palais des Festivals

REBOOTING THE TV EXPERIENCE

The future of Home Entertainment is close. Everywhere, people are searching for a way to easily and consistently watch the movies and TV shows they buy across all the devices (tablets, PCs, laptops, connected TVs, and more) they own. With the U.S. launch of UltraViolet services this autumn, this dream can start to become a reality. A family will now be able to remotely access their entire library of digital entertainment content, enabling downloads to UltraViolet-enabled devices and streaming to a very wide range of internet connected devices. With this simplified consumer service comes a simplified digital supply chain for retailers, consumer electronics manufacturers and their technology partners. In this panel, key people from both inside and outside UltraViolet will debate issues around video ownership, digital rights, cloud–based locker services, and how UltraViolet will take shape commercially in Europe and Asia.

10.30-11.00: NEW: MEET THE SPEAKERS SESSION!

Location:Conference Networking Lounge, Level 5

This brand new opportunity to benefit from one-on-one meetings with the MIPCOM speakers is a unique chance to network with top industry professionals and ask the questions they can only answer.

Don’t forget your business cards!

Sponsored by

AKAMAI

Moderated by

Kate BULKLEY Media Journalist and Commentator (UK)

With the presence of

Rodolphe BUET STUDIOCANAL Executive Vice President, International Distribution and New Business

Stephen CHESTER AKAMAI Vice-President for Film

Daniel SAUNDERS SAMSUNG ELECTRONICS EUROPE Head of Content Services

Mitch SINGER President, DECE and CTO & EVP, Worldwide New Media and Technology, SONY PICTURES ENTERTAINMENT

Mark TEITELL DECE General Manager

CONTENT DISCOVERY: FIND YOUR PATH TO BUSINESS

Tuesday, 4th October 2011 from 10:45 AM to 11:45 AM

Panel debate

Esterel, Level 5, Palais des Festivals

REBOOTING THE TV EXPERIENCE

Accessing content online is increasingly easy, from a connected TV, PC, phone or gaming console … but still .. Finding the right content can be difficult. There are EPG’s, lean back + lean forward content discovery, curation, recommendation engines, Facebook...but what are the best tools for discovering content? Is there a trusted source? Will TV networks and their schedules survive as a trusted source for discovering and navigating content?

11.45-12.15: NEW: MEET THE SPEAKERS SESSION!

Location: Conference Networking Lounge, Level 5

This brand new opportunity to benefit from one-on-one meetings with the MIPCOM speakers is a unique chance to network with top industry professionals and ask the questions they can only answer.

Don’t forget your business cards!

Moderated by

Kate BULKLEY Media Journalist and Commentator (UK)

With the presence of

Bill PATRIZIO RED BEE MEDIA Chief Executive Officer

Bill Patrizio is Chief Executive Officer and a member of the Board of Directors at Red Bee Media, one of the world’s leading media management companies providing multi-platform technology and creative solutions that help broadcasters, content rights holders, platform operators and brand owners to reach and engage with their audiences in new and traditional ways.

In this role, Bill is responsible for the management and direction of Red Bee Media’s business and strategic vision worldwide, leading a team of over 1500 employees in the UK, France, Spain, Germany and Australia.

Since joining Red Bee Media in 2009, Bill has grown the company’s EBITDA and revenue year-on-year and created a world-class, commercially focused organisation. He has significantly grown the company’s new business with a number of new name clients and also spearheaded Red Bee Media’s recent acquisition of TV Genius, an award-winning software company that specialises in cloud-based content discovery across the internet, TV and connected devices.

Prior to joining Red Bee Media, Bill held executive management positions at a number of leading global blue chip companies including Technicolor, where he was President, Broadcast Network Services, JP Morgan, The Walt Disney Company and Universal Studios.

Tom WEISS TV GENIUS CEO

Tom Weiss is General Manager of TV Genius (www.tvgenius.net) at Red Bee Media. Recently acquired by Red Bee Media, TV Genius offers relevant search and recommendation technology. Combined with rich metadata, the software acts as a key differentiator in addressing the content discovery challenge.

With a strong software engineering background, Tom was previously VP of key service introduction at T-Mobile, where he was responsible for creating ARPU increasing and churn reducing programs, such as the pan-European mobile TV service for the Euro 2004 football championships. Tom has an MA in Physics from Oxford University.

About TV Genius

Deployed by companies including BSkyB, ITV, and SES Astra, TV Genius makes it easy to keep television relevant while evolving with the rapidly changing TV marketplace.

TV Genius offers accurate search, recommendations, and interactive TV guides. Combined with rich metadata, the software acts as a key differentiator in addressing the content discovery challenge.

As firms compete to control the gateway to home entertainment, personalized access is an essential service differentiator. TV Genius provides the tools to give viewers relevant content that keeps them coming back and wanting more, increasing average revenues per use and reducing churn.

TV Genius was acquired by Red Bee Media in August 2011. TV Genius’ technologies are an integrated part of Red Bee Media’s portfolio and the core driver behind innovative and intelligent solutions for its content discovery offering and RedPlayer solution set. Red Bee Media is a world-leading media management company that provides multi-platform technology and creative solutions to broadcasters, content rights holders, platform operators and brand owners.

www.tvgenius.net

www.twitter.com/TV_Genius

Philip BOURCHIER O'FERRALL MTV NETWORKS SVP Digital Media International

Reporting to Robert Bakish, President of MTV Networks International, and Heather Jones, EVP, Director of Television MTV NetworksUK&Irelandand MTV Networks Australia andNew Zealand, O'Ferrall is responsible for MTVNI’s Digital media business for all multi platform properties. This includes the creation of world class content based on MTVNI’s portfolio of global hit franchises, building technology platforms, and forming strategic partnerships with major industry players in the digital arena, including new ventures, affiliate relationships, and mobile.

O’Ferrall is also responsible for creating and implementing all of MTV’s digital media strategy in theUK,Ireland andAustralia,Zealand, for online, interactive TV and mobile, across the company’s 20 channel portfolio, and is involved in creating 360-degree TV commissions for new programming.

In 2007 O’Ferrall launched Spanking New Sessions, a platform for new up and coming artists. Sessions has been a huge success, with acts going on to international fame including Lady Gaga, La Roux, andFlorenceand the Machine.

O’Ferrall is also responsible for Nickelodeon and Comedy Central digital activity.

Before MTV, O’Ferrall was Executive Director at Twofour Group, where he was responsible for online, mobile and interactive strategy across the entire Twofour Group output. Prior to TwoFour, O’Ferrall launched the world’s first mobile video portal, Mobile Media Club, and the world’s first music video to a mass market mobile phone, whilst at Nokia Ventures/Oplayo Mobile Video.

O’Ferrall also enjoys an active role in both the Royal Television Society and BAFTA.

Evan KRAUSS SHAZAM ENTERTAINMENT LTD EVP Advertising

Evan Krauss has more than 15 years experience in Internet, mobile and digital media.

At Shazam, Evan is responsible for global advertising sales and for expanding its customised marketing solutions for agencies, brands and broadcasters who are realising that they can deliver tailored, measurable marketing campaigns into people’s hands with the ability to Shazam television programming, radio shows and commercials.

Prior to joining Shazam, Evan built and managed some of the earliest and most successful Internet advertising teams at Excite, AOL, Looksmart and Yahoo! He was SVP Global Ad Sales & Business Development, JumpTap Inc. and Managing Director of Yahoo!’s Connected Life Business unit.

Anthony ROSE ZEEBOX CO-Founder & CTO

Anthony Rose is a technical and product visionary, now working on zeebox, a new platform that turns live TV into a two-way, social and interactive viewing experience.

I headed up BBC iPlayer from 2007 to 2010, taking it from pre-launch to major success story.

But consumers want all their media in one place, and so in May 2010 it was time for a natural progression to YouView to create an open next-gen connected TV platform with aggregated content from lots of providers.

Before the BBC I was at Altnet and Kazaa, creating a digital music store and download application. And before that I was at Brilliant Digital, building a real-time 3D engine and tools for creating interactive branching-plot movies. Ironically it seems we were about 15 years too early, with the new generation of connected TVs leading to a rebirth of this medium.

Before getting into 3D and software, I was into electronics design. I’m pretty sure I was the only kid on the block with a conveyor belt surface mount reflow soldering machine and robot pick ‘n place circuit assembly machine in my study…

 

Kate chaired the Guardian's Changing Advertising Summit on on Thursday October 20th in London

For info see here: http://www.guardian.co.uk/advertisingsummit/programme-2011

Programme 2011

Advertising  27
The Guardina Changing Advertising Summit, 2011.
 
 
Photograph by David Parry

The Guardian's platform for leaders, pioneers and forward-thinkers in advertising:

Making sense of disruption, building for a profitable future.

08.30 - 09.00: REGISTRATION AND COFFEE

09.00 - 09.05: INTRODUCTION FROM THE CHAIR

Kate Bulkley, media and technology analyst and commentator

09.05 - 09.10: WELCOME FROM THE GUARDIAN

Chris Lawson, content sales and marketing director, The Guardian

Advertising  118
The Guardina Changing Advertising Summit, 2011.
 
 
Photograph by David Parry

09.10 - 10.30: OPENING KEYNOTES AND PANEL

Key perspectives from the advertising ecosystem, based around the theme: Can advertising remain relevant?

The Brand perspective

Daryl Fielding, vice president, marketing, Europe, Kraft Foods

The Agency perspective

Matias Palm-Jensen, European chief innovation officer, McCann Erickson

The Media Owner perspective

Fru Hazlitt, managing director, commercial and online, ITV

Advertising  131
The Guardina Changing Advertising Summit, 2011.
 
 
Photograph by David Parry

The Technology perspective

Ian Carrington, director of mobile advertising, EMEA, Google

Keynotes followed by a panel and interactive question and answer session facilitated by summit

Chair: Kate Bulkley

10.30 - 11.00: MORNING BREAK

11.00 - 12.00: DIGITAL DISRUPTION CASE STUDIES

Profiling three distinct campaigns ranging across different verticals that make sense of disruptive technology and media. How best do traditional and non-traditional media work together to deliver a brand message?

Case study 1:

Amanda Mackenzie, chief marketing and communications officer, Aviva

Case study 2:

David Rose, CEO, We R Interactive

Claudio Annicchiarico, head of digital, Fiat UK

Case study 3:

Floris Cobelens, global head of digital, Heineken

12.00 - 12.20: FUTURE OUTLOOK: TV CONTENT ONLINE

The future of the internet is changing – driven by consumers' relentless desire for TV content online. Understanding how advertisers can unlock this potential by harnessing the power of digital beyond video 101 – engaging the consumer with relevant, inspiring content.

- Exploring at the future of the web, online video, media consumption trends and the implications for advertisers

- IPTV: Adapting your ad message to appeal to the next generation TV viewer

- Creating TV quality, impactful content on a digital budget

Ian Dowds, vice president, UK revenue, Specific Media

12.20 - 13.10: DATA AND CONSUMER PROFILING

Exploring the data-led future of online advertising: How advanced targeting techniques and a greater understanding of online behaviour can enable advertisers to successfully communicate along the user's path to purchase

- Building a working relationship between the consumer, their data, and your brand message

- Finding accountability in data and online behaviour to achieve relevancy and optimise your media spend

- Understanding the latest developments in search, display, and mobile advertising

Jenny Ashmore, global marketing capability officer, Mars

Richard Ayers, head of digital, Manchester City FC

Eric Bader, president G14 & chief strategy officer worldwide, Initiative

Sam Tomlinson, director, assurance, PricewaterhouseCoopers

13.10 - 14.20: LUNCH

14.20 - 15.10: CREATIVE AND DESIGN EVOLUTION

With consumers expecting brands to deliver the future, what steps should be taken to accelerate the creative and design evolution? Is the age of interruption over?

- Executing across a global platforms to inspire at scale and to touch at a personal level

- How do out of home, social media, location, mobile and tablet devices, gaming and augmented reality influence creativity?

- Is the future of advertising in the hands of Silicon Valley and technologists?

Nick Bailey, executive creative director, AKQA Amsterdam Peder Bonnier, head of digital, Bonnier Magazines David Gates, global category director, whiskies, Diageo Matt Walsh, vice president, executive experience director, Crispin Porter + Bogusky

15.10 - 16.00: COMMUNITY AS MEDIA Why pay for media when you can earn it and then own it? Social media is the new establishment, where do we go from here?

- Taking a fresh look at the continually increasing importance of communities and social media. Which media deliver ROI, which don't?

- What is the key to authenticity online?

- Strategies for tapping into the now natural instinct of consumers to share and interact with brands

Robert Campbell, co-founder & executive creative director, (Beta)

Tarek Nseir, founder and CEO, TH_NK

Justine Roberts, CEO, Mumsnet

Troy Young, president, SAY Media

Panel to be followed by interactive Q&A with the audience

16.00 - 16.20: AFTERNOON BREAK

16.20 - 16.40: KEYNOTE ADDRESS

Jonathan Mildenhall, vice president, global advertising strategy and content excellence, The Coca-Cola Company

16.40 - 17.30: THE MODEL AGENCY DEBATE

Making sense of digital disruption - four key decision makers come together to discuss the future of the advertising industry.

- Tackling new business models and practices that have all but broken the advertising value chain.

Kate Burns, senior vice president, AOL Europe

Jonathan Mildenhal, vice president, global advertising strategy and content excellence, The Coca-Cola Company

Mark Read, director of strategy, WPP and CEO, WPP Digital

Robert Senior, CEO, Saatchi & Saatchi EMEA and chairman, Saatchi & Saatchi Fallon Group

John Winsor, CEO, Victors & Spoils

17.30 - 17.35: CHAIR'S CLOSING REMARKS

17.35 - 19.00: DRINKS RECEPTION

 

Kate Chaired two sessions at IBC 2011 in Amsterdam, September 8 to 13 2011 http://www.ibc.org/page.cfm/Link=1/t=m/goSection=1

How Wikileaks, Facebook & Twitter Changed News Production Forever

Date: 9 September 2011

Time: 11:00 - 12:30

Location: Forum

Kate introduces a keynote session at IBC 2011 in Amsterdam, September 2011 
 (ChrisTaylorPhotography.com)

First came the introduction of round-the-clock broadcast news channels which left scheduled TV bulletins scrabbling for scoops. The arrival of the internet supplanted TV's ability to be first with the news. Now smart phones and instant communication technologies has empowered the citizen to be first with the news or even to make the news, putting Twitter and Facebook in control of the news agenda. Add to that the disruptive impact of sites like Wikileaks which wrests control of the news agenda from state authorities and you have an explosive cocktail whose impact has yet to be fully assessed. How do traditional news broadcasters and agencies respond, and what are the pressures of second-by-second updates having on news production?

Chair(s):

Kate Bulkley, presenter and journalist, Freelance, UNITED KINGDOM

Session Participants:

Kevin Bakhurst, controller, BBC news channel & deputy head, BBC Newsroom, BBC News, UNITED KINGDOM

Simon Bucks, associate editor, Sky News, UNITED KINGDOM

Stephen Phelps, consultant & launch editor, "The Stream", Al-Jazeera International, Freelance,

Julien Codorniou, head of international business development, Facebook, FRANCE

Producer(s):

Fran Cassidy, marketing and advertising consultant, Cassidy Media Partnership, UNITED KINGDOM

Kate Bulkley, presenter and journalist, Freelance, UNITED KINGDOM

Kate interviews the Beyond Wikileaks Panel at IBC September 2011 
(ChrisTaylorPhotography.com)

Kate interviews the Beyond Wikileaks Panel at IBC September 2011 
 (ChrisTaylorPhotography.com)

Connected TV: Re-making the TV industry: the battle for the home screen

Date: 10 September 2011

Time: 09:30 - 11:00

Location: Forum

With the introduction of connected TV products, a multi-dimensional a battle is breaking out for the attention of the TV viewer. The battleground is the default screen on the consumer’s primary TV and the role of all the secondary screens that will hang off of it.

Traditional broadcasters, pay TV operators, OTT players like Blinkbox and Netflix, as well as Google TV, games consoles, and mainstream consumer electronics organisations are all in the fight to be the ‘home’ EPG for viewers. What are the tactics of each of those players and what kind of partnerships might be created as audiences demand more flexibility in how they access, view and interact with content? What role will pay and free propositions play? Will the winning business have excellence in service aggregation and navigation/discovery of content, be technically innovative have breadth of distribution or access to premium content rights? Perhaps it is simply a matter of marketing dollars and brand power that will ultimately win out? Picking a strategy against all those unknowns is not for the foolhardy. Improve your chances, join the debate.

Chair(s):

Kate Bulkley, presenter and journalist, Freelance, UNITED KINGDOM

Session Participants:

Hiroshi Yoshioka, corporate executive officer, executive deputy president, Sony Corporation, JAPAN

Neil Gaydon, ceo,Pace, UNITED KINGDOM

Michael Comish, ceo, Blinkbox, UNITED KINGDOM

Romulo C.Pontual, executive vice president and chief technology officer, DirecTV, UNITED STATES

Kate interviews Romulo Puntual, CTO DirecTV, Neil Gaydon, CEO Pace and Michael Comish, CEO Blinkbox at IBC September 2011  
 (ChrisTaylorPhotography.com)

 

Kate Chaired The Guardian's Activate Summit 2011 in London on June 22, 2011. http://www.guardian.co.uk/activate/london

The day opened with this:

09.00 - 09.05

OPENING REMARKS AND WELCOME FROM THE GUARDIAN

Kate Bulkley, media and technology analyst and commentator

09.05 - 10.20

OPENING KEYNOTE PANEL DISCUSSION

How do we employ the power and the principles of the web to tackle the world's biggest challenges?

Alec Ross, senior advisor for innovation, US State Department

Ricken Patel, co-founder and executive director, Avaaz

Aleem Walji, practice manager for innovation, The World Bank Institute

Jeremy Heimans, co-founder and CEO, Purpose

Ory Okolloh, manager, policy and government relations, Africa, Google

Keynotes followed by interactive question and answer session facilitated by Activate chair Kate Bulkley

10.20 - 11.00

INTERACTIVE ENTERPRISE PANEL DEBATE

For profit, for good?: How do we create sustainable and effective models for tech-led social innovation?

Moderator:

Kate Bulkley, media and technology analyst and commentator

Zaw Thet, founder and chairman, Palindrome Advisors

Michael Birch, founder, Jolitics and chief monkey, Monkey Inferno

Perry Chen, co-founder and CEO, Kickstarter

David Edelstein, director, The Grameen Technology Centre

 

Kate chaired the second day of the Guardian's Changing Media Summit 2011

See agenda here:

http://image.guardian.co.uk/sys-files/Media/documents/2011/03/08/programme-march.pdf

See video here: part 1part 2.

 

Kate chaired the Keynote session at the MIPTV Branded Entertainment Summit with Miles Young, CEO Ogilvy & Mather Worldwide at Mip TV in Cannes, France on April 5 2011

http://www.mipworld.com/en/miptv/conferences-and-events/branded-entertainment/

BRANDED ENTERTAINMENT KEYNOTE Followed by THE BRAND OF THE YEAR AWARD

Bringing New Meaning to “Brought to You By”: Branded Entertainment in the Digital Age

Esterel, Level 5

As channels proliferate and audiences fragment, traditional ad forms are becoming less and less relevant and effective, and brand leaders are less and less willing to pay for them. Beyond renting audiences from media owners, today brands can build audiences themselves by producing and distributing ever more creative content—brand stories that flow seamlessly throughout a cross media content ecosystem. Instead of interrupting consumers with messages, brands can now also create and own media that consumers want to spend time with, that makes them believe in the brand, that engages them in a much more compelling and complex way than the simple recognition that "this episode was brought to you by ..." ever could. Using examples of current work, Miles Young, CEO of Ogilvy & Mather Worldwide, will show how brands that have a history of storytelling and embrace technology and innovation across all forms of media, are the ones that will create content that consumers will seek out and those who will build powerful, belief based relationships that will grow and endure.

16.45 – 18.00 Miles Young, Chief Executive Officer Ogilvy & Mather Worldwide

Interviewed by Kate Bulkley, Media Columnist & Commentator, KG Bulkley

Kate and Miles Young at MipTV 2011

Kate and Miles Young at MipTV 2011

 

Kate moderated a panel at the Cable Congress in Lucerne Switzerland on Feb 16th 2011.

See here for the details.

http://www.cablecongress.com/conference/agenda_-_day_2

12.00-13.00.

Panel Discussion: Video business and how content finds an audience

Donagh O'Malley , Head of Video Partnerships, YouTube at Google

Rodrigo Costa , Chief Executive Officer, Zon

Bob Stanzione, Chief Executive Officer, Arris

Moderator

Kate Bulkley, Freelance Journalist

 

Kate moderated the Guardian's The Future of Television Discussion in association with Red Bee Media on Nov 25 2010. The discussion which featured Kip Meek, chairman of YouView, Bill Patrizio, CEO of Red Bell Media, Mark Read, CEO of WPP Digital and Christian Hernandez, head of partnerships at Facebook, was also a live webcast on the day.

See here for the details, the write-up (by Kate!) and clips from the webcast.

www.guardian.co.uk/future-tv

www.guardian.co.uk/future-tv/industry-leaders-debate-tv

 

Kate was the Chairman for the Guardian's Changing Advertising Summit on October 12 2001

She interviewed leading figures from the advertising industry including:

Jerry Buhlmann, CEO, Aegis Group

Keith Weed, chief marketing and communication officer, Unilever

Richard Pinder, COO, Publicis Worldwide

Ben Hughes, global commercial director & deputy CEO, Financial Times

David Jones, global CEO, Havas Worldwide & global CEO, EuroRSCG

For more information see:

http://www.guardian.co.uk/advertisingsummit/programme

Changing Advertising Summit 2010

Recovery, renewal, reinvention: Consumer engagement in a post-digital world.

October 12, Hilton Tower Bridge.

A one-day summit examining the key mechanics of modern advertising and engagement.

08.30 - REGISTRATION AND COFFEE

09.00 - INTRODUCTION BY CHAIR Kate Bulkley, media and technology analyst and commentator

09.05 - OPENING KEYNOTES & PANEL Perspectives from the advertising ecosystem: Client, Agency, Media Owner, Ad Network & Social Network

The Changing Advertising keynotes and panel format returns, providing insight across the advertising supply chain. This year we've added a social media dimension to the mix in recognition of the sustained and meteoric growth of the medium over the last 12 months. From brand board room to consumer interface learn from the brightest execs in global advertising how the rules of engagement are shifting and how to stay ahead of the curve.

The Brand Perspective

Keith Weed, chief marketing and communication officer, Unilever

The Agency Perspective

David Jones, global CEO, Havas Worldwide & global CEO, EuroRSCG

The Media Owner perspective

Ben Hughes, global commercial director & deputy CEO, Financial Times

The Technology Company perspective

Damian Burns, head of global agency relations, Google

The Social Network perspective

Joanna Shields, vice president, sales and business development, EMEA,Facebook

Keynotes followed by a panel and interactive question and answer session facilitated by summit chair

10.40 - MORNING BREAK

11.10 - GLOBAL ADVERTISING OUTLOOK

Future forecasting: Examining the global economic outlook for the advertising industry, the potential in emerging territories and how to advertise in (we hope) a post-recession climate

Jerry Buhlmann, CEO, Aegis Group

11.30 - DIGITAL CAMPAIGN CASE STUDY Short case-study-style presentations of key 360 campaigns followed by a broader panel discussion of the way consumer engagement is changing in a world where digital platforms are becoming so ubiquitous and intrinsic to the process.

Michelle Klein, Smirnoff global digital marketing director, Diageo

Chris Lawson, content sales and marketing director, Guardian News & Media

James Murphy, co-founder, Adam & Eve

Greg Nugent, brand and marketing director, London 2012

Gav Thompson, head of brand strategy, O2

12.20 OLYMPIC UPDATE

Greg Nugent, brand and marketing director, London 2012

12.40 DIGITAL INSIGHT & TARGETING

Data-driven insight and targeting: Making digital technologies work for your brand and your campaign

Data intelligence is the driving force behind effective and accountable online advertising. Advanced targeting techniques and greater understanding of online behaviour can enable advertisers to successfully communicate along the user's path to purchase

What is technology's role in helping advertisers make smarter decisions?

How can advertisers target the right people online in order to attract new customers?

Ian Dowds, vice president UK, Specific Media

Tim Gentry, head of optimisation & effectiveness, Guardian News & Media

Jason Goodman, CEO, Albion

13.20 - LUNCH

14.10 - AFTERNOON KEYNOTES & PANEL

Lessons learned: How have creativity and innovation reshaping advertising?

Ajaz Ahmed, chairman, AKQA

Patrick Rona, president, EMEA, Tribal DDB

Cilla Snowball, chief executive, AMV Group & chairman, AMV BBDO

15.10 - REGULATION PRESENTATION

Towing the line online: Understanding the practicalities of a new era of advertising regulation

In September the ASA announced that from 1 March 2011 it will begin regulating marketing communications on advertisers' own websites and in other non-paid-for space under their control, including social networking sites. But what does this mean for the future of online advertising? How can advertisers comply with the new remit? What are the implications on consumers? Will the internet really lend itself to ASA regulation? Find out from the man charged with bringing the new rules into effect.

Guy Parker, chief executive, Advertising Standards Authority

15.30 - AFTERNOON BREAK

15.50 - PANEL SESSION

Reinventing media: What future faces new and established media platforms, how are they evolving (or not) and what changes and opportunities does this cast up for advertisers in the way they engage with consumers?

Jonathan Forster, global sales director & general manager, Europe,Spotify

Rob Atkinson, managing director, Clear Channel

Bruce Daisley, sales leader, Youtube & Google Display

Katherine Divney, global sales director, href="http://www.marketWatch.com/" target="new_page">Marketwatch.com,

Matt Ross, creative director, Tribal DDB

Jackie Cooper, vice chair & creative director, Edelman

16.50 - GLOBAL BRAND KEYNOTE

Stefan Olander, vice president, digital sport, Nike Inc

17.20 - CLOSING KEYNOTE

Richard Pinder, COO, Publicis Worldwide

17.45 - CHAIR'S CLOSING REMARKS & DRINKS RECEPTION

 

Kate moderated at several events at Mipcom 2010 on October 5 and October 6 See below, or at the PDF listed

http://www.mipworld.com/RM/RM_MipWorld2010/layout_v2/mipcom/pdf/mipcom-full-programme.pdf

Tuesday October 5 2010

9.00 – 14.00 VIP BRANDED ENTERTAINMENT SUMMIT Majestic Hotel, By Invitation A series of short stimulus presentations will be programmed throughout the Summit. Each one will be followed by a full Q&A session to encourage debate and interactivity, and aims to cover all of the major issues below:

What kind of entertainment (genre, format, etc) makes sense? Given the objective, intended audience and budget? What are the trends? What’s next?

What kind of advertising objectives can Branded Entertainment achieve?

The economics of branded content deals and how financing works.

Understanding the value of branded entertainment and how it can be measured.

Successfully working with agencies and building the right teams to support content-centered programmes.

Why creativity is even more important for successful branded productions.

Moderator:

Kate Bulkley, Columnist & Media Commentator

BRANDED ENTERTAINMENT

Tuesday October 5 15.30 – 16.30

BRANDED ENTERTAINMENT SUMMIT: FEEDBACK SESSION

Open to all MIPCOM Participants, Conference Room Esterel

Kate Bulkley, Columnist & Media Commentator

Much of the time, branded entertainment fails to live up to its full potential. In many cases, its message is peripheral to a brand advertisers’ central marketing expression. Branded Content also presents ongoing creative challenges for content producers and media distributors (TV-Digital-Online). But in a world in which capturing, curating and monetizing audience attention is the holy grail, come hear how professionals from both the advertisers and the entertainment industry are taking steps to make Branded Entertainment a vibrant and thriving business. The session, following MIPCOM’s first Branded Entertainment Summit, features a panel of producers, advertisers and agencies who will discuss the major findings and present them


Wednesday October 6 2010

9.30 – 10.15 MEDIA CONVERGENCE: REINVENTING PORTALS AROUND ONLINE VIDEOS AND TABLETS

Conference Room Esterel Wednesday 6 October

Visit www.mipcom.com for speaker information & regular updates

Although still a nascent business, online video has seen massive audience growth and growing advertisers interest, enabling global players to experiment locally with various value propositions and payment models. Simultaneously, the creation and adoption of connected tablet devices represents the largest emerging opportunity for digital media publishes. Hear from two leaders of the Web industry how emerging content distribution channels are shifting media consumption and creating new revenue streams.

Moderator:

Kate Bulkley, Columnist & Media Commentator

Keynote:

Scott Moore, MSN Executive Producer and General Manager, Microsoft Corporation

Geoff Sutton, General Manager, MSN International Media


Wednesday October 6 2010

10.30 – 11.30 THE IMPACT OF CONNECTED TV ON THE MEDIA INDUSTRY Conference Room Esterel

It's been talked about for awhile now but 2010 marks the year when the majority of new TVs sold will have the ability to connect to the internet and pay TV operators are also firing up Net-capable connections. YouTube and Facebook are now vying for screen time with the latest telenovellas and big entertainment shows. In fact many programmes are adding social media capabilities to connect their audiences in real-time. All this means scripts and business models are changing but how big a part will widgets and apps be as marketing tools for programme recommendations? And what does the connected TV mean for content owners in terms of rights and revenues?

Moderator:

Kate Bulkley, Columnist & Media Commentator

Speakers:

Shirlene Chandrapal, Director of Yahoo! Connected TV – Europe, Yahoo Europe LTD

Lesley Mackenzie, Group Digital Officer, LOVEFiLM.com

Jim Packer, Co-President, MGM Worldwide Television

Avner Ronen, CEO & Co-Founder, Boxee, Inc.

Vassilis Seferidis, Director, European Business Development, Samsung Electronics Europe


Wednesday October 6 2010

11.30 – 12.30 ONLINE VIDEO: TO PAY OR NOT TO PAY Conference Room Esterel

Studies show a 5-fold growth in Internet TV being watched on TV sets from 2010-2015. Who will be the winners in this market and how will the content be monetised? The mantra of ad-supported, 'free' content is giving way to paid or hybrid models but what are the keys to success? Content owners need to be available across multiple platforms, but how can content be adapted well and cheaply so that hybrid business models will work?

Moderator:

Kate Bulkley, Columnist & Media Commentator

Speakers:

Michael Comish, CEO, Blinkbox Entertainment Ltd.

Duccio Donati, Executive Vice President, Comcast International Media Group

Simon Nelson , Head of Portfolio and Platforms BBC Vision

Lawrence Tanz, President, VUGURU LLC

Peter Cowley, MD Spirit Digital (part of Content Film)

 

Kate moderated at IBC 2010 on the 9th & 11th September 2010

http://www.ibc.org/page.cfm/Action=Seminars/SeminarID=40

Conference Session - Social media: Look who's talking now

Click here to listen to the audio.

Date/Time:

09 Sep 2010 12:30-14:00

Chair:

Kate Bulkley journalist & presenter Freelance UK

Session Participants

Philip Bourchier O'Ferrall, senior vice president, digital media, MTV Networks International, UK

Trevor Johnson, head of strategy & planning, EMEA, Facebook, UK

Tom McDonnell, director, Monterosa, UK

Simon Nelson, controller, portfolio & multiplatform, BBC Vision, UK

Tom Warren, head, Hellotxt, Buongiorno, UK

Details

Session Producer: Jon Block

Linear, scheduled TV still has the capacity to deliver mass audiences for live events around major sports or shows such as X Factor or Big Brother. What is changing is the role of social media networks like Facebook and Twitter, enabling real-time, easy to use commentary on live TV.

Broadcasters are falling over themselves to rush to socialise their shows and capitalise on the public’s desire to communicate and discuss among friends and fan communities. But who will monetise this new market and how will broadcasters get in on the act?

The session, chaired by journalist Kate Bulkley, brings together the mavens of the new social media scene for a lively debate how should broadcasters engage with audiences utilising the new technology.

How will the emergence of triple-screen entertainment impact the way in which media is shared and interacted with across iPad, smart phones and connected TVs? Learn about exciting techniques that are being applied now around big sporting events and great entertainment shows.


and again on Saturday the 11th September

http://www.ibc.org/page.cfm/Action=Seminars/SeminarID=73

Conference Session - China: Big hurdles, big potential. How the world’s biggest media and technology market is shaping up

Click here to listen to the audio.

Date/Time:

11 Sep 2010 13:00-14:00

Chair:

Kate Bulkley journalist & presenter Freelance UK

Session Participants

Duncan Clark, chairman, BDA, China

Phil Colby, vice president, technology, Liberty Global, China

Harry Hui, president, Ash Studio Ltd.

Graham Kill, chief executive officer, Irdeto, China

Rebecca Yang, chief executive officer, IPCN

Details

Sponsored by Irdeto, this is a business briefing session with leading figures from the media and technology sectors in China looking at how the world's biggest media and technology market is shaping up and how to be part of it.

Google has recently been re-awarded its license to operate in China after angering the censors, and although there are big hurdles to doing business in China there are also tremendous opportunities.

With some 400 million TV homes and another 170 million cable TV homes, China dwarfs other markets. Its internet usage at 470 million users today is already more than double that of the USA and its online video usage is growing at an amazing pace. Consultants BDA China predict that internet users will reach 800 million by 2014, with mobile phone subscriptions reaching over 1 billion.

With China's regulatory architecture facing challenges from the rapid growth of broadband and technological advances, many western companies have experienced difficulties in navigating China's media sector yet all recognise the importance of gaining a foothold in this dynamic market.

 

Kate moderated at the Mobile Entertainment Forum's annual conference in London on June 22 2010.

She interviewed Fionnuala Duggan , digital director at Random House at 10:10 am on the 22nd June at the venue the Victoria Park Plaza hotel. . Click below for details http://www.mem-2010.com/

 

Kate moderated several sessions at MIPTV on April 12 to 16th 2010 Cannes, France See below for details or go to http://www.mipworld.com/en/MIPTV/?campaignid=61450094&iusercampaignid=61164776

Monday 12th April

16.30 – 17.00 TWITTER +TV: HOW REAL-TIME ENGAGEMENT IS CHANGING CONTENT

in the Esterel Room, Level 5, Palais des Festivals

Twitter's Director of Media Partnerships led a captivating Q&A on “How Real-Time Engagement is Changing Content”, sharing an insider’s playbook on harnessing Twitter to create new approaches to content creation and audience engagement, online and on-air.

Speaker:

Chloe Sladden , Director of Media Partnerships, Twitter, USA

Click here to see this interview.

Tuesday 13th April

9.30 – 10.10

Keynote:

Jonathan F. Miller , Chief Digital Officer, Chairman and CEO, Digital Media Group, News Corporation, USA

Interviewed by:

Kate Bulkley, Journalist & Media Commentator,UK

Jon Miller is Chief Digital Officer, Chairman and CEO, Digital Media Group for News Corporation, a role in which he drives the Company’s overall digital strategy in conjunction with various operational heads, while also directly overseeing all of News Corp.’s standalone digital businesses.

Click here to see this interview.

 

Kate Bulkley

Kate moderated this event for the RTS on March 18 2010. See below for details or go to http://www.rts.org.uk/Events_det.asp?sec_id=3566&art_id=8101#details

TV, Google and the web: you ain't seen nothing yet!

There is a combination of cautious hope and white-knuckled fear about how TV will make its mark and its money online. More and more people are consuming TV online - will TV get its fair share of the new money to be had? Channel 4 and Five have both done deals with Google's YouTube. Who's next? Our expert panel investigated the likely winners and losers in this fast changing world.

Panel:

Anna Bateson , YouTube European Marketing Director

Michael Comish , CEO, Blinkbox

Ashley MacKenzie , Founder & CEO, MyVideoRights

Griffin Parry , Director of On-Demand, BSkyB

Claire Tavernier , Senior Executive Vice-President, FMX and Worldwide Drama (part of FremantleMedia)

Chair:

Kate Bulkley, Broadcaster and Media Telecoms Journalist

 

Kate moderated at the Guardian's Changing Media Summit March 18 2010. See below for details or go to http://www.guardian.co.uk/changingmediasummit

The future of TV: Convergence, aggregation, interaction and monetisation of video content in the digital world.

Is the death knell really ringing for traditional modes of TV consumption in a fully digital world?

Where are the key opportunities for revenue growth in the creation and distribution of televisual content? Is it still predominantly in advertising?

What opportunities are mobile devices offering to broadcasters and producers of TV content?

What’s on - and what’s in – the box: What does the technology and the content of television look like a decade from now?

15:50 STREAM 9:

Speakers:

Patrick Walker, EMEA Director of Video Partnerships Google

Richard Halton, programme director, IPTV, BBC

Laurence Dawkin-Jones, managing director, UK, NBC Universal

Ben McOwen-Wilson, director, of online, ITV

Eric Elia, vice president, TV solutions, Brightcove

Moderator:

Kate Bulkley, broadcast and technology journalist

 

The Panel

Kate moderated a panel on March 17 2010 at BAFTA

Women in TV: Is it a Young Girl's Game?

See below for details or go to http://www.bafta.org/access-all-areas/women-working-in-tv-is-it-a-young-girls-game,1048,BA.html

On 17 March 2010, MediaGuardian Edinburgh International Television Festival and BAFTA brought together a panel of TV industry experts to thrash out the issues that are currently facing women in television.

The discussion was opened by Skillset Executive Director, Kate O’Connor who got the ball rolling by revealing some striking statistics unearthed in their 2009 Employment Census Report and 2008 Creative Media Workforce Survey. Figures revealed that within the media industry women are severely under represented, but even more worryingly, their numbers have dropped dramatically in recent years. The proportion of female employees in television has dropped from 38% to just 27% in the last three years, with nearly 5,000 women leaving the sector. To put this into context, this drop out rate is 6 times higher than for men, of whom 750 have left the field during the same period.

Such concerning statistics were described by panel chairman Kate Bulkley as ‘sobering to say the least’, and paved the way for a passionate discussion about everything from working mums and ageism to career strategy and the ingrained prejudices within television industry culture.

Anne Morrison admitted that she continues to recognise a worrying degree of ageism in the sector and Simon Shaps called for a government policy that would set out quotas for the percentage of women working in television. He stated;

Without doubt, there is a pan industry problem here…At some point along the way gender equality was pushed aside as people assumed it had been dealt with years ago.

On a more positive note, Kate Kinninmont highlighted new plans from Women in Film and Television to extend their mentoring scheme to include women returning to work after a break, particularly freelancers who often find it hard to get back in the loop.

Many audience members joined the debate, sharing experiences and voicing their concerns; from the difficulties facing graduates breaking into the sector to older women who are excluded from roles in front of the camera because they are no longer ‘young and blonde’. The over arching message was a cry for women of all ages to believe in their abilities and to keep up the momentum of change that these figures have set in motion.

Panel:

Rebecca Barrie , Cavendish Psychotherapy Practice

Jay Hunt , Controller at BBC1

Kate Kinninmont , Chief Executive at Women in Film and Television

Camilla Lewis , Head of Factual Features at talkbackTHAMES

Anne Morrison , Director at BBC Academy

Simon Shaps , Chairman of Mercury Media and the National Film & Television School

Chair:

Kate Bulkley, Journalist

 

Kate moderated at the second day of the Cable Congress on March 4 2010 in Brussels . Click below for details http://www.dtg.org.uk/dtg/summit.php

 

Kate moderated at the second day of the Cable Congress on March 4 2010 in Brussels . See below for details or go to http://www.cablecongress.com/sitecore/content/be-bruga/cablecongress/programme/march4.aspx

Cable, Content and Google: A Cocktail for Success?

The US online video sensation has caused its studio owners to have second thoughts about how much of their TV programming to release online. The questIons remain: how which business models can drive the development of attractive content and advanced services ? Can cable's secure systems for secure content delivery and money generating subscriptions and on-demand business models be part of a successful mix? Is the future partnership or competition with hulu and youtube?

Time: 12.00 - 13.00

Speakers:

Patrick Walker, EMEA Director of Video Partnerships Google

Neil Berkett, CEO Virgin Media

Manuel Cubero , Chief Operating Officer KabelDeutschland

Linda Jensen, CEO HBO Central Europe

Moderator:

Kate Bulkley, Freelance Journalist

 

(for Conference archive 2001 to 2010, go here.)

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